+ 44 20 8144 3706ANNOTED BIBLIOGRAPHY
Sustainable tourism development is the concept under which focus is on reducing impact on the environment and local culture and generating employment for the local people. Thus, under this concept main concern is about local people and natural environment. There are some common stakeholders in the tourism sector, local people, tourists and tour operators.
How to become an effective business leader in a High Power-distance culture? Research paper 1 • Citation: Gill., A. & et.al., (2010). The relationship between transformational leadership and employee desire for empowerment. International Journal of Contemporary Hospitality Management. • Introduction: In this research paper Gill, A. and et.al., review the relationship between transformational leadership style and employee desire for empowerment (EDFE). • Aims and research methods: The aim of the research study was to identify relationships between TL and EDFE. Individuals working in hospitality industry Canada and India were surveyed. Both nations were selected because power distance is different in both of them.
BUSINESS PLAN
Eventilia is a sole proprietorship firm which is been founded and managed by Jatan Desai and it falls under Event management industry. Company is going to provide various services to all customer segments i.e. corporate, social and UK Government. Company is to come with innovative events such as green, sustainable, ethical events etc. Industry is growing because of growing demand of event organizer, planners. Organization will also be coming with new technology i.e. beacon, project mapping, event diagramming and chat bots etc. which will be differentiating factor and shocking for peers in the industry.
CASE STUDY
Current essay is based on summarising the arguments that are made in the presentation. The presentation is all about the sustainable practices of KFC and its link with the stakeholders. KFC is one of the international fast food chains that is specialised in fried chicken. The business has more than 14,000 and has key objectives of serving the fresh and best taste to the customers. Currently KFC is serving more than 12 million customers and has obtained a possible growth in terms of market share and profits. The essay covers specific arguments that are covered in the presentation with application of theories.
In a newspaper varied sort of advertisements are given of varied size like 0.25, 0.5, whole page and double page spread. A whole page advertisement on the front page of the newspaper is given about the product. Double page spread advertisement is quite different from a whole page advertisement because in this a product is advertised on two front pages of the newspaper. This form of advertisement is used in the newspaper when firm intendS to provide extensive information about its product. 0.25 and 0.5 are the small space in which advertisement is given (Double page spread., 2020). Image size of Samsung advertisement on The Guardian Newspaper is 0.25. In order to create this advertisement Samsung comes in contact with ad company Starcom which prepare a plan about the way in which phone foldable display mechanism can be shown more clearly on The Guardian Newspaper.
In this case study analysis, there are restructuring characteristics of a semen company. There are sandals made that are considered to be making a problem and more of all damage to the company. Scandal is called to be a problem in business which causes public outrage, and it is illegal to act. In this case study analysis, there is all impacts of activity are also discussed and its business is details discussed, Siemens. Different types of situations are discussed regarding the Siemens Company in India. The main characteristics of this particular company are also discussed over here in brief with an explanation.
In this case study analysis, there are restructuring characteristics of a semen company. There are sandals made that are considered to be making a problem and more of all damage to the company. Scandal is called to be a problem in business which causes public outrage, and it is illegal to act. In this case study analysis, there is all impacts of activity are also discussed and its business is details discussed, Siemens. Different types of situations are discussed regarding the Siemens Company in India. The main characteristics of this particular company are also discussed over here in brief with an explanation.
READ MOREInitially, our group chooses yoga exercise on which entire campaign was proposed to conduct for the client. The group’s members were agreed with this idea. I personally make an estimate about ways in which we need to conduct yoga related campaign. I come to realize that lots of preparations need to be done and due care need to be taken while conducting a program. Further, I thought that project was complex, it is ok, but we must prepare some goals by considering which idea must be evaluated. In this regard, my team members put forth idea to use Iron Triangle model of healthcare and considering its points access, cost and quality we identify that yoga exercise does not fit on its criteria (An Iron Triangle ROI model for healthcare., 2020).
The resource that has been selected is “How to communicate a new fashion brand through social media and public relations perspective”. The main topic of the resource that has been provided relates to communication factors that are needed in establishing public relations through social media. As opined by Quesenberry (2020), social media strategies are applied in communicating with customers and gathering their fashion knowledge. Besides that, the main question that arises through this resource is how communication is done with the help of social media. The keywords/ key points that are present in this resource are mainly communication, fashion brand, social media and public perspectives. These terms are used in these resources and are found to be useful as they help in answering the question of how customers are able to communicate through social media.
Introduction: In summary, it can be said that spring can be enjoyed by everyone and for that one did not have to pay any sort of price. Individuals must focus on the natural environment to get pleasure. A poem that is analyzed reflects that world power is controlled by villains and due to this reason revolution is going on without any reason. On the other hand, intellectuals and kind people are not doing anything. Some thoughts on the spring were written by the George Orwell. In this essay he talked about the springtime. In the essay, it intends to state that spring can be enjoyed by any individual anywhere in the world irrespective of the city or town. Author used mood and natural process of animals to indicate how much spring is enjoyed by the animals.
Pieces of case study focusing on J&J: Since its inception to grow at a rapid pace in its business follow an acquisition strategy in its business. Under this business firm acquire 250 different businesses. These different businesses operate in multiple areas like pharmaceutical medicines, medical equipments and healthcare related products. Firm to efficiently run its business follow decentralized organization structure in its business. More clearly, it can be said that J&J treat each unit like SBU or strategic business unit. Like each SBU has its own management team in the same way these units also had their management team, which take day to day to strategic business decisions independently (Li, M. Cui and Lu, 2018)..
Introduction: Organisational strategy is being defined as the relevant strategy to achieve long term goals of the business. For this, managers in organisation design the relevant strategic plan to achieve objective and enhance improvement at company levels (Walecka-Jankowska and Zimmer, 2019). Thus, project managers would not only achieve the project goals by managing time and budgets. There is strategic need of the project managers to align the goals of project with the relevant organisation. Project manager need to understand the strategic view and reason behind the project management.
Introduction: An article summary is subjected for the description of an article with regards to topic of primary election at the time of the pandemic. Issue of fasting about elections during the time of pandemic caused by covid-19 is happening in the Republic in Wisconsin region of the United States of America (Nytimes.com, 2020). Response to the article is proposed in a detailed manner along with certain recommendations and implications that can be generated.
Introduction: The present research study focuses on mass communication. In the report, varied concepts and principles of mass communication are explained. Apart from this, theories of mass communication are explained. At the end of the report, critical evaluation of social media and movie is done in respect to their impact on individuals. A1 Key core concepts and principles related to mass communication:Mass communication is considered as the domain where multiple firms operate and they for a message based on research and send it to the general public through varied channels of communication like newspaper, TV channels and magazines. Core concepts with respect to mass communication are as follows.
Introduction: Function of procurement is concerned with sourcing activities, negotiations and having a strategic selection of the goods and services that is important for the organization. It is the also the process of managing the purchase of goods with taking effective buying decisions (Kakwezi and Nyeko, 2019). The current report is based on the case study analysis of Agricultural and Construction incorporation (ACI) that manufactures and supply agricultural vehicles. The business maintains relationship with the supplier to manage its procurement function for buying components of parts and services. Generally the business applies Just in time approach to managing its activities relating to procurement. ACI generally has effective wiring loom management function and also manages functions that are related to logistics.
Introduction: The following study has contextualised a comprehensive and critical review of a selected source study. The research paper based on the measurement of the effectiveness of campaigns using digital marketing and its impact on the youth populace is selected. The study has proceeded with a summarisation of the research context and articulation of relevant literature used in the research study. Hence, description of research areas and evaluation on the research paradigms followed by judgements on the research success, relevance and evidence legitimisation is depicted in the study (Ghai and Rahman, 2018). Thus, with these considerations, a critical review of the selected research paper is contextualised in the following.
1) What is/are the topics, or the main question it proposes to answer? What are the key points or keywords? Xiaomi is the Chinese Smartphone maker that achieves huge success in the Indian Smartphone market. The main question that considered research study intends to answer is that “What are the reasons behind the huge success of the Xiaomi in the Indian market?” In this regard, analysis of Xiaomi business operations is done in the relevant research study. Topics that are included are business strategies of the Xiaomi, marketing mix model that Xiaomi followed in its business, challenges faced by Xiaomi in India as well as SWOT of Xiaomi (Atherton, and Newman, 2017). By doing a deep review of these topics in the research study it is identified that how in just three years time period Xiaomi market share elevate from 3% to 33%. In the research study focus is also made in style of promoting product in the best and cheapest way. Thus, research study is quite interesting. Keywords are strategy, competition, Smartphone, product quality.
Introduction: In the article “She could sing the Maple leaf forever before she was 10” narrator recite his experience and memorize the number of reasons due to which he failed to mix up with his community members. Narrator parents basically belong to Portugal and come to Canada for employment. Narrator mother failed to mix up with Canadian people but narrator and her brother make effort to mix with Canadian people. In the present report, reasons due to which narrator was able to mask his heritage are discussed in detail and evaluated on the basis of parameters like accuracy, precision and logic.
CORPORATE FINANCE
BAE system is one of the world leading company in the defense sector. In the present research, equity valuation is done by using DCF, PE ratio and dividend yield approach. Varied ratios are calculated to measure dividend affordability by the firm. Corporate life cycle and shareholder value created by the company is evaluated.
CORPORATE SOCIAL RESPONSIBILITY
Introduction: Fashion industry in UK is one of the effective growing industries of UK as it contributes to generate employment, increase in number of businesses and give contribution to the GDP. The fashion industry contributes to £32.3 billion to UK GDP and contributed about 890,000 jobs in 2018 (Evening standard, 2018). Clothing and accessories is always being a major contribution to UK fashion industry. Thus, sustainability is one of the central challenges in the fashion industry as consumers of the fashion industry are educated and are developing their mindset towards having the ethical shopping. Being ethical is based on following the code of ethics, having eco friendly packaging and promotion of social responsibility (Pedersen et.al. 2018)
Introduction: Friedman is known for its famous article about CSR which is analyzed in the current report in detail. In present research study varied arguments of Friedman are analyzed on varied parameters like first principle and empirical evidence, etc. In the middle part of the report, model of CSR is discussed and at end of report varied perspectives are analyzed and the roles these can play in bringing sustainability in business are analyzed (Rivas, 2017).
Concise dicussion on subject: Air pollution now a day is emerging as one of the major problems that the entire world now faces. There are a number of reasons due to which air pollution is increasing or comes into existence like pollutants emitted by coal plants and other manufacturing facilities, pollutants emitted by cars and bikes as well as trucks. There are few other sources from which pollutants emitted. These pollutants caused varied health issues to the human beings. Gases irritate airways of lungs and lung disease comes into existence in the human body. These particles go deep in the lungs and also cause heart disease. Presence of gas prevent uptake of oxygen by the blood. Ultimately, due to this reason, oxygen supply reduced to heart and one suffers from heart disease. Thus, it can be said that air pollution greatly affects the human being mental and physical health.
Introduction: Unilever is the one of the fastest growing FMCG Company in the world. Currently, the firm is operating in multiple nations of the world. Sexual harassment is the universal problem and same is seen at the workplace of Unilever. In 2018 sexual harassment cases that happened at Jericho in Kenya comes in high light. The firm has developed a strategy to deal with such kind of situation. In the current report, allegation that was on the firm is discussed in detail. Apart from this, overview of the company is given in the report along with CSR activities it performed. Further, a strategy firm adopts to handle sexual harassment allegation is discussed in detail. At the end of the report conclusion and recommendation section is prepared and in this way research work is carried out.
Introduction: Wilko is the one of the UK well known retail chain. Recently, allegations were imposed on the firm that it is not taking sufficient steps to protect the life of employees and customers. In this, the allegation is reviewed in detail and along with this step that firm took in response to these allegations is also discussed in detail. In the report overview of the company is given along with CSR policies it follows in its business.
Executive Summary
The change in the business environment is related to adopting effective procedures that would lead business to act smarter in the competitive market. Sustainable practices of business are related to achieving competitive advantage in terms of working for the future generation. With this, the business practices are aligned with minimizing the negative impact on the environment and adopting positive strategies that would positively effect on local environment, society, community, etc (Clinton and Whisnant, 2019). This means the business is able to meet the Triple Bottom line with its business practices. Also dynamic perspective on sustainable business is concerned with improving the use of resources of the organization. With effective use of resources, the business would be able to build its competencies to fight in the competitive environment.
Unilever is the one of the fastest growing FMCG Company in the world. Currently, the firm is operating in multiple nations of the world. Sexual harassment is the universal problem and same is seen at the workplace of Unilever. In 2018 sexual harassment cases that happened at Jericho in Kenya comes in high light. The firm has developed a strategy to deal with such kind of situation. In the current report, allegation that was on the firm is discussed in detail. Apart from this, overview of the company is given in the report along with CSR activities it performed.
ECONOMICS
Q1 Difference between innovation and invention: Invention means developing any new thing or process so as to fulfill any specific need of individuals. On the other hand, innovation means modifying or improving an existing product or process so as to create any new need for individuals or solving their problems or providing more facilities to them. If there is invention, then innovation comes into existence. For example Airplane development was innovation, but further changes made in the technology are innovation in it. Difference between innovation and invention is given in below given table..
Question 1. Main difference between gross profit and operating profit is that former profit indicate profit that remain after deducting cost of goods sold from the revenue earned in the business (Weygandt, Kimmel and Kieso, 2015). On other hand, operating profit reflect profit that is computed after subtracting direct and indirect expenses from the revenue. Interest, tax and dividend are not taken into account for deduction purpose. (a) Three stakeholders are shareholders, creditors and Government.
(b) Three stakeholders are given below.
• Shareholders: They need profit figures to make investment related decisions.
• Creditors: They need profit figures to determine whether firm will be able to pay its debt on time (Kieso and et.al., 2019).
• Government: Government need profit figures because accordingly tax is charged on people.
The monopoly market structure has negative impact on the society. In this market structure only a single company operates and its charge very high value for money for its services and products to customers. Due to this reason many times society did not get value for money. People are forced to pay more than required and they did not feel valued for money on money which they spend on the product and services which are produced and provided by the companies. Interesting fact is that due to the absence of rivals in the market firms operating in this structure often did not make changes in the cost structure (Crapis and et.al., 2017)
Monopoly is detrimental to the society because of a number of reasons. In Monopoly only a single firm operates and its charge very high price for its services. It can be said that relevant firm charge higher value for its product then actually it must charge. Hence, society did not observe the value of money for the product firm supply to them. Due to no competition in the market monopoly firms have less incentive to reduce costs and they consistently charge higher price for their product due to which for long term people have to pay more to the firm (Pettinger, 2019).
This report investigates Domino’s outlet located on T22 259 George St (Cnr Of Jamison & Lang Sts), SYDNEY CBD NSW 200. Outlet offers wide variety of pizza, dessert and drinks to customers. The main aim of the report is to propose varied strategies that can be followed in the business to improve profitability and performance. Strategies are prepared based on inputs received by gathering information from Domino’s retail outlet located at the above given address.
ENGINEERING
Introduction: The body shell of a car is considered as the vehicle’s functional backbone. Producing the body shell of a car is one of the most challenging elements of the car design. This involves the entry shape of a vehicle, style as well as form. As stated by Donniciet al.(2020), the ultimate aims of developing the body shell of a vehicle are to manufacture it with a light design, including crash safety, excellent rigidity as well as lower levels of vibration and noise. These considerations help in manufacturing a car with excellent handling features and lightweight index. New structural concepts, as well as the specific measurement of NVH, help in achieving the new heights of dynamic rigidity for the car manufacturers. This study outlines the design and production of a non-structural body shell for an RC Buggy car or street racing car. Thus, this report covers the design tools, design sketches, final design details, metrology and marketing of the car.
Abstract: The mechanism of changing a car tire is not a complex process but can cause significant issues if not done properly. It must be done by a professional or at least a person who knows it and is efficient in handling the tools which are required in the process. This study has explored the concept of the tire change procedure in vehicles and has tried to combine all the parts that are relevant to the situation. For instance, application of the lug wrench and the Jack is combined in this study along with the alignment studs and the wheel lock. The final singular component is ideated, and the proposed design is explained in the study with a diagram. It has tried to combine all the functions and operations of these devices into a single component for efficiency and accurate procedure.
Abstract: This study is about review of the semi-active electromagnetic suspension system for the motorcycles. The research questions are set in order to understand the research objectives in a better way. Literature review is done from different perspective of the past researches and applied with the calculations. Additionally, the discussion part covers the design of the electromagnetic system and thus covers the components of it and find out the advantages over the motorcycles. Different examples are also provided with the automotive industry. Keywords: Electromagnetic suspension system, Bose suspension system, Electromagnetic suspension system working procedures and principles, Bose suspension system designing in matlab
Material selection for the manufacturing of the engineering parts is a difficult and complex process. A lot of considerations and calculations are carried out before its selection. In this section, tubular heat exchanger double plates will be manufactured. There are 4 different kinds of metals which was out of which nickel alloy will be used. As stated by Bahmani et al. (2018), it is one of the most useful metallic alloys that can be used for building machinery and engineering parts. The following sections also explain the reason for its selection and also describe the process of using this metal in the manufacturing process.
In a tubular heat exchanger double plate, various components can be found, among them here for the discussion heat exchanger of the rear tubular plate will be selected. Moreover, for the material here Nickel alloy will be selected. Here the function of the component and service condition of the component as well as material property and composition of materials in the heat exchanger will be discussed as well.
ESSAY
Literary analysis has been done on the piece of literature written by Geeta Kothari in “If What You Eat, Then What Am I?”. There has been vivid use of simile in her literary work as it can be identified from the way in which she compared tuna to internal organs. It is important to understand the concept of simile and way it is used in literature to depict something (Fathma et al., 2020). Simile can be defined or conceptualized as a word or phrase that compares in between two or more using some common words. This involves the use of words such as ‘like’ or ‘as’. These words can be used in order to compare in between a feeling or an object to another appearing similar in nature or color. They can have similar physical appearances and are used to compare taking help of simile concepts. In this literary work, this has been used to compare the tuna fish with internal organs. The concept of simile is different from that of metaphor.
Introduction: Human resource management (HRM) is a foremost essential department of the business. Human resource management is closely associated with the management of people within company. Human resource manager role and duties are classified into three major areas: recruitment, worker compensation and advantages, and allocating / designing work. Essentially, HRM endeavors to enhance the efficiency of the company by lifting the efficiency of the workforces. Human resource manager are responsible for training and development, performance assessment and reward managing, such as managing wages and bonus approaches.
Introduction: Knowledge management can be defined as converting raw material information into useful information. This useful information is then used in place of other knowledge for the benefits of same kind of experiences. KM mainly contributes to numerous ideas, problem- solving, innovative projects and products which lead towards productivity. It is more than about what organization has learned in the past because it is all about creating a link between people and information to a point which is complete more than the just sum of all small parts (Liebowitz, 2019). Organization faces problems for knowledge management because of changing technology, measuring employee’s knowledge contribution to organization, shared information is up to date and accurate etc.
Evaluating competencies and knowledge of IHRM professionals: Measuring is the most important aspect of any performance process because it includes that how well transformation & continuous procedure took place in any organization. Measuring can be done in various terms related to HRM competencies i.e. good or bad, strong or weak, high or low, positive or negative and possible or impossible.
Introduction: It has been noted over time; Customer purchasing behavior is changing aggressively over time. Further, in several past years, shopping small business has boost up noticeably. Now it has been everywhere in the city, whether its small town, or metro cities they are all over the place. Along with this, this sector has evolved dramatically change from traditional retail shop (kirana), roads to splendid powerful malls and luxurious shops, growing from strength to power (Medrano, and et.al., 2016). In addition, it has been seen people are more likely to shopping from mall rather than small shops. The main cause of shop at mall is convenience. People get daily requirements as such groceries, vegetable, shoes, attire and so on, in stop. In short it can be said that one stop to all solution of daily problems. Moreover, the entire study is focused on impacts of big malls on small shops, and their advantages and disadvantages.
Introduction: From the past decades, some tools were designed by humans to perform any operation. A massive shift in technology results in shifting social structures, and also contributes to the living of the society. Today, technology has enabled many businesses to automate work that was carried out by humans. It can be noted that technology has removed some types of jobs and also have created new ones. The report is all about establishing the create a link between technical progress in information technology (IT) and social change. Along with it, explore the increase in computing power with technological growth. This study concludes about the positive impact of technology within society.
INTRODUCTION with Thesis Statement: “An Exploration of Challenges Faced by Unemployed University Graduate Students: A Case of a Rural University in the Limpopo Province. Gender & Behaviour” stated that 70% graduates want core functional based jobs which are big challenges for getting their dream job after completing graduation or post- graduation.
Introduction: Tragic events like death of a loved one be announced or commemorated on social media. These events must be announced on the social media channel like Facebook and there are a number of reasons behind this. Social media have unique value during such distressing time. After shooting happened at the Virginia Tech University it was observed that a large number of online groups was formed where individuals express their grief to those who were dying in the campus during shooting. Use of Facebook platform to register sorrow change the way of grief these days. Through social media platform one gets connected to the community of the peers and on same group that is on Facebook individuals share their memories. In terms of memories individuals share videos and photos with the dead individual. In this way they show their sorrow openly on social media and feel good.
Introduction: Crowd sourcing now days is commonly used by the firms because it benefits the business firm in multiple ways. There are varied types of crowd sourcing and crowd creation is one them under which multiple people joins company online and assists it in completion of task. On other hand, there is crowd wisdom under which expertise of large group of people is used to solve any specific problem. In crowd voting opinion of general public is taken into account by media to rank specific content in news. On other hand, in case of crowd funding online fund is raised from the investors by informing them about company project. At end of the report, crowd funding case study is analyzed and merits as well as demerits of crowd funding are also explained in detail.
Introduction: Crowd sourcing in today era is commonly used by the business firms. Cost cutting and getting highly skilled labors are two factors that are motivating firms to resort to crowd sourcing sources (Brabham, 2017). In the present research study crowd sourcing types are explained in detail. Crowd wisdom, crowd funding, crowd creation and crowd voting are types of crowd sourcing. Crowd wisdom is used when firm intend to develop unique thing or intend to solve specific problem. Crowd funding is used when firm intend to raise equity without losing its stake or losing only small percentage of stake relative to VC. Crowd creation is used when firm have specific problem intend to obtain useful suggestions from individuals. On other hand, crowd voting is used when any company intend to know public opinion so as to prepare products according to people needs and wants. At end of the report, Oscar plastic crowd funding case is analyzed and merits as well as demerits of crowd funding are discussed in detail.
Introduction: Crowd sourcing is commonly used by the business firms in today time period to get technical and non technical done from skilled and unskilled people at low cost. There are many types of crowd sourcing like crowd wisdom, creation, funding and crowd voting (Morschheuser, 2016). In case of crowd wisdom advice or task is get done from the group of technicians or domain experts. On other hand, in case of crowd creation creative task is delegated to number of people and they are rewarded if companies like their work. In case of crowd voting information related to public thought is gathered. In case of crowd funding firm is raised from the online platform. At end, case of crowd funding is evaluated and its positive and negative sides are evaluated.
Introduction: A joint venture (JV) can be called a business agreement in which two or more companies consent to merge their sources with the intention of achieving a particular task. The project may be a new business operation or some other activity. Along with this talking about airlines, a foremost move in airline contribution was the arrival of joint ventures (JVs). Further, in many nations it needed narrow vaccination from anti-trust laws. JV alliance in airlines involves flight arrangement and pricing synchronization along with other business-related deeds (Avenali, et al. 2018). The concord allows companies to enlarge their business because it is the airlines firm support each other in domestic market. Addition to it, further the entire report is focused on airline joint venture. Moreover, the current study also evaluates the causes and effect of the JV on airlines.
Introduction: In today’s era, online market is biggest market and this market has even override offline market. Now, Offline market has become traditional market and any business that is not having their digital presence are losing their place from market. It is because online shopping gives opportunity to customers for variety of products which may not be available in case of offline shopping (Chen, Duan, and Zhou, 2017). Online market gives numerous options to customers while in case offline shopping, customers gets limited editions. This report consists of impact of online market on offline market and what are their benefits and disadvantages.
Introduction: Marketing strategy are generally used in business in order to attract the larger number of customers for provided products and services by company. Every company has their unique marketing strategy which they use for the growth of business (D’Souza, and et.al., 2019). Hilton and Marriot are multinational groups which are having different marketing strategy for their business. Both the companies are having good brand image in hotel industry and biggest rivals of each other. The report consists of marketing strategies used by both groups to grow their business in market. It is important to know advantages and disadvantages of these marketing strategies in order to know which marketing strategy has really done better in market.
FINANCIAL ACCOUNTING
Introduction: Cineworld is the one of the largest cinema chain across the world. In the present research study, financial analysis of the firm is done by using ratio analysis approach. The financial condition of the firm is not good. Apart from this, ways in which firm is using data analytics for making marketing decisions is discussed and along with 7P’s and Porter five forces analysis is also done. Further, STP is done and ways in which firm is using digital media in its business is also explained in detail. In this way, entire research work is carried out in the report.
Introduction: Tata Motors is one of well known car and truck manufacturing company across globe. Currently, the firm is operating in multiple nations of the world. In the current piece of work, two improvements that have taken place in the international finance markets are explained. A source of finance and dividend policy followed by Tata Motors is given in research work. This report also includes ratio analysis and results are also been identified. In this manner, whole research has been take place.
Abstract: Sun Pharma is one of the fastest growing pharmaceutical companies in the world. Every year it makes investment in millions. In the capital structure debt has very less portion and due to this reason cost of finance is very high for the firm. Moreover, corporate finance strategy of the firm is also not properly prepared due to which less profit is gained on business and the firm is not able to make effective use of cash in its business. Liquidity position of the firm is good and equity is fairly valued in the market.
Introduction: M&M is the one of the India MNC that operates in the automobile sector. In the present research study changes that happened in the international financial market and its impact on firm is identified. Sources of finance available to firm and their impact on business and dividend policy types are discussed briefly. Direct relationship between sources of finance and finance cost as well as company profitability is explained in the report. Thereafter, analysis of M&M performance is done by using ratio analysis approach and finally conclusion section is prepared in the report.
Abstract: M&M is the one of the largest automobile company in the world. An analysis of firm financial it is identified that it has lost control of expenses in the business and due to this reason earn less profit in the business in 2019 relative to 2018. In balance sheet all elements have the same proportion of assets and liabilities and picture remain same across the years. M&M is earning less profit in its business and due to improper corporate finance strategy have less ROA and ROCE. Liquidity position is also not good and equity is overvalued in the market.
Introduction: The JLR place is one of the fastest growing automobile company in the UK market. In the present research work ratio analysis of the firm is done and performance is evaluated. Further, investments that the company makes in its business are also evaluated deeply. At the end of the research study, reasons are identified due to which firm will be able to make long term investment in its business. Jaguar and Land Rover and their subsidiaries are collectively known as “JLR” and this company is subsidiary of Tata Motors. Under this Company, different divisions are designing, development, manufacturing and marketing of high performance luxurious saloons, four- wheel- drive off- road vehicles and specialist sports cars.
Introduction: JLR is the UK-based company that is known for manufacturing cars across the globe. Ratio analysis of the firm is done in the report and comments are made on the company performance. Apart from this, investment that a company is making in its business is also described in detail. At the end, conclusion section is prepared and it is concluded that is able to make heavy investment in its business for long term.
It has been noted over time; Customer purchasing behavior is changing aggressively over time. Further, in several past years, shopping small business has boost up noticeably. Now it has been everywhere in the city, whether its small town, or metro cities they are all over the place. Along with this, this sector has evolved dramatically change from traditional retail shop (kirana), roads to splendid powerful malls and luxurious shops, growing from strength to power (Medrano, and et.al., 2016). In addition, it has been seen people are more likely to shopping from mall rather than small shops. The main cause of shop at mall is convenience. People get daily requirements as such groceries, vegetable, shoes, attire and so on, in stop. In short it can be said that one stop to all solution of daily problems. Moreover, the entire study is focused on impacts of big malls on small shops, and their advantages and disadvantages.
READ MOREExecutive summary: Coffee industry is the highly competitive industry in market of UK but on the other profits are also getting higher. Financial position of company is week because profitability, liquidity and efficiency ratios are not showing effective results. Company fails to maintain proper liquidity in their company while it takes long time for conversion of inventory into sales and debtors converting into cash. On the other hand, company is also getting delayed to pay to their creditors because of which finance cost is increasing and ultimately net profits are decreasing. Also, OCC is also increasing which shows that company needs higher cash in order to fulfil operating cost. Company can go for accepting project as prepared by management forecasting but they should have proper evidences on the basis of which forecasting is been done. Company can go for accepting the project because under three capital budgeting methods, project is showing positive results. Starbucks can go for using basis of time for financing its company because it requires all types of loans for expansion of its business. Thus, Starbucks should go for acquiring Roast Ltd because it is having most of revenues from UK.
Executive summary: Coffee industry in UK is growing rapidly but it is becoming expensive because of decrease in pound. Main challenge in this industry is competition because there are many firms.
Roast Ltd profitability ratios are good but company should focus more on its liquidity and efficiency ratios. It can be observed that company could not maintain proper liquidity in its company and this may create liquidity crunch in the company. Also, inventory and debtors holding period is increasing because of which OCC is increasing and ultimately finance cost of company is also increasing.
Company dividend policy is also not good because management is paying dividends to its shareholders when net profits are lower.
Roast Ltd should go for accepting the investment appraisal for expansion in Romania because under all techniques it is showing positive results.
Executive summary: Coffee industry in the UK is having great opportunities for companies to expand their business in order to gain market share and profits. Companies should take advantage of opportunities present in the UK.
Also, the UK coffee industry is facing problems of labor shortage and rising of non- specialists, operators which is mainly a problem for small scale coffee shops.
Roast Ltd Financial position is very poor and liquidity and profitability ratios of the company are lower which clearly depicts mismanagement of company to handle revenue and expenses in their business.
The company’s decision of not paying dividend in year 2018 is very good because Roast Ltd is not earning enough profits in year 2017 so that pay as dividend to their shareholders.
Executive summary: Roast Ltd is coffee chain in the UK and in present research study deep analysis of the UK coffee market is done. In the past few years, coffee market increased at a rapid pace in the UK. Coffee chains are consistently increasing their outlets in the UK. Poor weather conditions and shortage of labor as well as higher labor cost and elevation in oil prices are some factors that negatively affect Roast Ltd profit. Roast Ltd is earning very less profit in its business. OCC also increased in the business. There are merit and demerit of each project evaluation method and due to this reason each project evaluation method should be utilized to measure the viability of available alternative. Various sources of finance are available to the company firms and each of them has merit and demerit. Considering financial condition and future business plans firm must raise fund through equity. Starbucks should not go for acquiring Roast Ltd because of its poor financial conditions and also management of company is also very poor.
Executive summary: The coffee industry is one of the fastest growing industry in the UK. In this decade, consumption of coffee increased at a fast pace and this creates an ample opportunity for the firms operating in this industry to grow their business at a rapid pace. Starbucks is one of the largest coffee chains in the US and to expand business it is considering acquisition of Roast Ltd. In this regard, in the report financial analysis and project evaluation is done. It is identified that firm is earning very low profit in its business. Cost is increasing at a rapid pace. However, to deal with this situation firm outsource its activities, but this is not sufficient. Liquidity condition is not good and inventory is taking the time to convert into cash. OCC is high which is due to mismanagement in the business. Project evaluation techniques also indicate that the project is not profitable. Hence, Starbucks must not acquire Roast Ltd.
Executive summary: This report consists of two parts-consultancy report and reflective report about financing business activities. The chosen company for the report is Bottomline Technologies which is a software company that has hired a financial advisor to overview about its business performance. The financial analyst works for a LBO called 3M a small private equity company to formula strategies for Bottomline Technologies in order to secure high growth potential for the company. An industry analysis has been conducted about the cloud computing industry according to Porter’s five forces. A list of eligible criteria has been set for a company to be selected for LBO. Calculation of IRR and DCF has been done for Bottomline Technologies for the next 5 fives based on last three years financial data.
Scenario 1: From the below calculations, it can be concluded by that Tony should go for increasing its selling price rather than redecorating its premises. It can be observed that at current situation company is able to attend the break- even point at 300000 units. It means that above 300000 units sell, company will be attending to earn the profits. In present situation company is selling 400000 units which mean that above 100000 units company is earning profits. Company’s fixed cost will be increased in case the company is going for redecorating its premises. On the other hand, company’s break- even point will be increased to 370000 units. It depicts that if company is selling same units i.e. 400000 then in such a situation company is going to earn profits only of 30000 units. Thus, in this case company’s profits will be reduced. Tony should reject this proposal of redecorating its premises because it is reducing the profits.
Interpretation: • Gross profit ratio: Gross profit ratio of the firm is very high. In the year 2017 Cochlear gross profit ratio was 71% and same increased to 74% in the year 2018 and further it elevate to 75%. It can be said that firm is maintaining good control on its cost of goods sold. Control may due to cost control on the supply chain. Year over year firm profitability is increasing consistently which reflect that firm on this front really perform well.
Introduction:
(a) “Take away Dinners” is the one of the chains of the restaurants in the UK. The firm offers multiple varieties of edible items to the people. Due to COVID 19 pandemic Government place restrictions on opening of restaurants. In June month Government give this order. Restaurant observed that in its business in the last 12 months it earns very low revenue and further due to COVID 19 its revenue decline sharply in the year. The firm is also offering online order facility but then also it did not see any sort of growth in its revenue during current time period when more and more individuals are placing order online for edible items. Thus, it can be said that in the current time period condition of its business is not good and it is observed high cost pressure. There may be a number of reasons behind decline in revenue.
it was assumed that Tax estimated for Year 2015 was not paid year 2015 rather only Provision for Taxation was prepared. This was the reason that it was debited in Profit and Loss Account. Later, it was been classified as current liabilities under Statement of Financial Position.
Tesco is the one of the largest retail chains in the UK. Currently, the firm is operating at multiple locations in the UK in retail industry. The company was founded in year 1919 by Jack Cohen. Currently, company is having 6, 800 shops across the world and having 4, 50, 000 employees. In the present research study, ratio analysis of the Tesco is done and it’s financial and profitability and investment related areas are evaluated and comments are made on the company performance. At the end of the report, concluding section is prepared
GLOBAL STRATEGY AND SUSTAINABILITY SAMPLE
Amazon is the US based multinational technology company. The company is headquartered in Seattle, Washington. The company mainly focused on e-commerce, cloud computing, digital streaming and AI. Currently, in the US IT industry, it is considered as one of the top 5 IT companies. Amazon offer varied products like electronics, software, video games, apparel, furniture, food, toys and jewelry.
HUMAN RESOURCE MANAGEMENT
Executive summary: Mahindra and Mahindra is the one of the largest Indian automobile company. An analysis of business environment, it is identified that the Indian Government is creating varied opportunities for multiple industries which will benefit M&M. Acquisition of BORN will assist firms to capitalize opportunities available in the Indian market. Due to corona and earlier also economic environment was not good which lead to the origination of threat. Shift in the value system of people creates opportunity for the firm. The firm has sufficient financial resources, HR, tech infra etc., which are valuable, but possible to imitate and are not rare. However, the firm prepares appropriate policy in its business due to which resources are better organized in the business. Considering capabilities of the firm it is recommended that firm must expand its business in foreign market.
Task 1: In the current time period HR Solutions are facing quality issues in the business. It is outsourcing call center support service to the Asian firm. From the past couple of time period Asian firm failed to make available quality of service to the HR solutions client and due to this reason firm lost its client. This is the one of the main concern of HR solutions. There are a number of benefits of consistent outsourcing of services to the Asian market. These benefits are explained below.
• Cost saving service: To Asian market cost of getting work done is quite low relative to the European and USA market. It can be observed that in these nations, there is higher unemployment rate and skilled labor is abundant. Hence, skilled labor is available at very cheaper cost. If same labor will be taken in European market then in that case’s firm will need to pay the higher amount (Caporale, and Abilov, 2017).
Task 1: Rationale
Asia is the one of the continents in the World where world most of mid and large size companies outsource their tasks. HR Solutions from few months is facing a problem with Asian customer support Service Company to which it outsources its tasks. Meanwhile, HR solution lost some of its clients because Asian companies failed to provide quality service to its clients. Some clients state that they are not receiving services on time and if receive then quality was very poor. Consequently, HR Solutions lost its client and due to this reason it is thinking whether work must be outsourced to the same company or in-house team must be developed or task must be outsourced to any company located in the Europe (Gomes, 2019). In order to take such kind of decision some of the benefits that firm received from outsourcing of its business task need to be evaluated. Along with this, Asian market also needs to be evaluated on a number of parameters.
Task 1: • High quality service: Asian companies are known for providing quality services to their clients. This is the reason due to which large number of US and UK based firms outsource their business tasks to the India and other South East Asian nations. Outsource firm’s revenue depends on the extent to which tasks are outsourced to them. More will be quality more revenue will be earned in the business. Hence, high quality service which is provided by the Asian firms is one of the reasons due to which outsourcing of task must be happened to the Asia Company regularly.
Task 1: Introduction: Today in the modern world, most of the common practices are outsource by many companies in order to cost cutting, greater chances of availability of skilled labors etc. In this case of HR Solutions, Company was facing many problems with Asian customers due to which it lost many customers because of not providing the optimum level of quality services to their customers (Rim, and Setaputra, 2018). After losing so many clients, HR Solutions are now thinking that whether to go for outsourcing their work to the similar company or start in- house team operations or project should be outsourced to some other company that is located in Europe. Before taking any decision, the company should go for finding out some of the few benefits from outsourcing their work. On the other hand, Asian markets should also be evaluated on the basis of certain parameters.
Task 1: Rationale: Outsourcing today is commonly used by the business firms because there are a number of factors which are affecting business like competition and costing, etc. In the current time period in single domain large numbers of companies are operating and in order to remain in the market they are offering their products at cheaper price. If product price or service price reduced, then profitability also decline and due to this reason it’s become very important to reduce costs in the business (Crowley-Henry and Al Ariss, 2018). Thus, generation of economies of scale become inevitable in the business. The interesting fact is that 30% of the overall cost is covered by the employees or 30% of total expenses go to HR expenses. Firms always remain focused on cutting HR expenses so that cost can be reduced to some extent.
Task 1: Rationale for retaining call center in Asia
There are number of reasons due to which HRS must consistently outsource services to the company located in the Asia. These reasons are explained below.
• High quality service: Asian firms are known for providing quality services to their clients. Outsourcing companies are completely dependent on other companies to earn money. It is a quality which assists them to retain their client base. Hence, high quality service is provided by outsource providers that are located in the Asia.
• Skilled workforce availability: Asian companies have a quality workforce in their business. In the Asia market, there are many agencies that provide HR certification in terms of digital technology use in the HR domain (Dmitrieva and et.al., 2015). Thus, in Asian market, skilled labor is readily available and due to this reason firm must keep outsourcing of services to the company located in the Asia market.
Executive summary: Managing project teams are also the essential roles of the project managers in managing the performance of the project. It had considered that the study had selected the two case studies in which one relates to leaders role in performance and second relates to leadership styles being the success factors. Both the case studies had shown the importance of leadership in managing the teams in projects. It is also seen that leadership is itself the skill that is presented in the manager of the project to deal to diverse group of people working under one project. The roles, styles and skills had been represented as the important aspects for leadership in changing nature of projects.
Introduction: Learning and Talent development are the most important aspect of performance management because every employee who is engaged in learning new things will always try to increase its performance towards organization. Talent development is not small term but it also includes HR who is engaged in hiring, managing, developing and retaining the most talented and excellent employees in company in order to maximize company’s performance. It plays a very important role in implementing business strategies because it is useful in managing one of the most essential assets of the organization i.e. its human resource (Bratton, 2017). Company should try to invest as high as possible in Talent management because it includes attracting top talent, employee motivation, maximizing employee performance, retention of top talent etc. The main purpose of this report is to highlight importance of effective systems of performance management for IHRM Professionals in 21st century. It will also put emphasis on various functional areas of HRM for attracting, developing and maintaining an effective workforce for organization which will be useful for company to achieve all its goals on time.
Introduction: Human resources are the most important assets for any organization as they contribute in the achievements of company’s goals and targets. In order to manage all the employees of company, it is very essential to have proper Human Resource Management team in the company. They are the ones who set up the organizational culture which is followed by everyone in any company. HRM gives training and development, performance assessment to their employees so that they can be productively used for achieving company’s targets. It has been observed now-a-days that organizational culture is becoming more and more diversified because of change working patterns of employees (Cho, 2017). It is because culture is invisible force which directly impacts the moral values, engagement & performance of employees prevailing in the company. It is been said that diversified workforce directly impacts the organizational culture of company.
Introduction: HR is the one of the most important domains in the management. In the present research study, the ways in which standardized HR system can be implemented in the company is explained. Moreover, attention is paid to the culture factor due to which sometimes it becomes hard to implement standardized HR policy across the business (Swart, and et.al., 2019). Further, the advantage of the standardized HR policy for the business firms is also explained in detail. At end, conclusion section is prepared in the report.
Introduction: Human resource management is the one of the most important subjects of the management. In the present research study, standardized and localized HR policies that are adopted by the firms is evaluated in detail (Everly, and Schwarz, 2015). Further, in the report, the benefits of adopting a standardized HR policy are also explained in detail. At the end of the report, concluding section is prepared.
Present research study article “Inclusion and inclusion management in the Chinese context an exploratory study” is evaluated. In this article detailed discussion is carried out on seven factors, namely inclusive teamwork, inclusive communication, inclusive decision making, fairness treatment, inclusive leadership, tolerance and inclusive adoption (Dovidio, 2016). Out of all these factors inclusive decision making is considered best for inclusion in the workplace. In order to understand why it is best out of all above given alternatives it is necessary to evaluate its major components. It can be seen above that component of the inclusive decision making are fairness employees participating in the decision making process, group discussion and delegation.
Introduction: Performance Management for every company is very much essential because it helps organization to meet all its goals and targets in efficient and effective manner. In today’s world, everything is changing so fast that employees have to be given proper learning and talent development skill so that they can meet up the company’s goals. Training and development have become traditional aspect for setting up employees’ performance management in any company. Now-a-days companies are investing more in learning and talent development because employees who learn fast can also perform fast. Talent Development is now becoming a big term in every company because it is useful for company to retain their employees for longer term (Hicks, 2016). It also helps in attracting top talent of employees that includes various skills, also help in retention of employees, increasing employee performance etc.
Introduction: ‘Karoshi’ can be defined as “overwork death” in Japanese. This was emerged in year 1990 when major deaths in such case were caused due to heart attack, starvation etc. which are caused due to stress. This caused increase in deaths because of which Japanese Government has to take strict actions in order to reduce such deaths (Kawashima, 2018). Japanese Government took out the way for such deaths and made it mandatory for every company to give workers at least five days vacation time in a year. It was observed that in year 2013 52% of paid leaves were unused by labor. PM Shinzo Abe said that he will bring down to 30% by year 2020 and preparing to give such proposal to legislation. It has also been observed that Japan is having worst developed country which provides mandatory paid vacation to their workers.
Introduction: In the report, major task was to identify the best way to lead groups, identify ways in which problems caused by cultural difference can be addressed, removing communication behavior and implementing change in the workplace. Further, task was to identify the right way to motivate employees and explaining the use of emotional intelligence to become effective leaders and ways to promote employee engagement. In a research work attempt is made to identify issues related to leadership theories practical and effective implementation. Cultural and communication related issues and impact these have on employees relations and varied aspects of business are also explored and discussed in the report.
Introduction: In 21st century, commencing and managing a business become a very hard task. There are a number of reasons that make operation of the business quite complicated and inefficient management of human resources is one of them. In the present research study leadership theories are discussed that must be followed for effective management of HR. Cultural diversity is another factor that makes management of HR more complex. Hence, varied, relevant theories are discussed in this context in the report. Ineffective communication is another factor which makes management of HR complex. Hence, approaches that can be followed for effective communication are explained in the report. Employees often abstain from accepting change and it is one of the major issues for the firm.
Introduction: The human resource (HR) function is one of the most significant functions of management. The roles and responsibility of HR manger is to recognize, recruit and maintain workers in the organization. The main purpose of HRM activities is to fulfill business’ requirements to perform its strategy in order to achieve its defined objectives (Asgari, Pickar, and Garay, 2016). Hence, human resource management plays a crucial role in companies. In addition, HR is also a vital player in the firm’s compliance framework. Along with this, it has been notice that there are many laws and regulations governing employ relationships.
Introduction: ASDA is the one of the UK largest retail company. In the report, varied resource strategies merits and demerits are explained. Retention paradox is explained and in this regard argument is done. In the middle part of the report, ethical and professional ways to retrench workforce is discussed briefly. In this way, research work is carried out in the research study. Resource strategy and effectiveness
Resourcing strategy has due importance for the firms because by using it a firm hire correct number and type of employees and retain them for long term in the business. Due to its significance ASDA time to time evaluate resourcing strategy and make changes in it in order to make more effective for the firm. Currently, the company is following wide sort of resourcing strategy in its business and the same are explained below.
Introduction: Unilever is the one of the world fastest FMCG, company in the world and it have largest workforce in the world. In present research study resource strategies are discussed in detail. Retention paradox is discussed in detail in the present research study. An ethical and professional method that form must follow to exit employees from the company is also explained in the report. In end conclusion section is prepared Resource strategy and effectiveness: Resourcing strategy refers to the strategy under which organization obtain and retain employees at the workplace. It is very important to develop an effective resourcing strategy in the business so that best talent can be recruited into the company and retained at the workplace. Some of the commonly used resource strategies are explained below.
Introduction: Tesco is the one of the largest retail chains in the UK. In the report, varied resources strategies are evaluated in a broad manner from multiple sides. Further, retention paradox is discussed and reasons are given due to which firm must not try to retain an employee who resigned from the job. At the end of the research study, varied approaches are given by following which in ethical and professional manner workforce retrenchment can be done at the workplace. Effectiveness of resource strategy
Every firm prepares its own resource strategy because filling of vacant positions with the right candidate and retaining employees become a hard task in the current time period. By preparing appropriate resource strategy firms make sure that they will have talented employees in the firm for the long term. Varied resource strategies are explained below.
Introduction: In the present research report, varied sort of resource strategies are explained and their positive and negative sides are discussed. Further reasons due to which an employee who resigned from the job must not be retained are also discussed. At the end of the report, ethical and professional ways of curtailing workforce are explained briefly.
Resource strategy and effectiveness
Every month, few of employees resigned from the company and the firm need to recruit and select new individual for the vacant position. Strategy follows to recruit and select employees and to retain them for long term in the company is known as resource strategy. Some common types of resources, strategies that firms usually followed in their business are given below.
Introduction to the company and key stakeholders: Exxon Mobil is a MNC that is involved in oil and gas exploration business. Company is currently operating in all six continents Asia, Africa, Australia, North America and South America. Companies totally have 71000 employees and revenue is USD 279.3 billion. Company is operating its business at large scale across the globe (Global operations., 2019). Some of the main stakeholders of the Exxon Mobil from environment sustainability point of view are employees, fisherman, Government and tourist driven business. Employees work in deep sea and due to company operations like oil spill or other company operation they may loss their life or become ill. Fisherman is another important stakeholder because during oil exploration process sound is generated so as to map oil exploration area (Prideaux and Prideaux, 2016).
MANAGEMENT: BUSINESS DEVELOPMENT
Executive summary: Sony is the Japanese firm that is known for developing innovative products in the business. There are a number of reasons due to which firm successfully innovates its business and organization structure is one of them. Sony has expert workforce and through balanced matrix organization structure it is able to make effective use of these HR belong to varied departments. This assist firm in innovating its product line and business at fast pace.
Part 1: According to the Chitrakar, 2017 organization culture refers to the value system, belief and attitude as well as ways in mangers does the management of the company in the workplace. There are varied models or types of organizational culture, namely communal culture, fragmented culture, networked culture, mercenary culture, clan culture, holacracy, meritocracy, Denison and Adhocracy culture models. In his point of view networked culture model is best of all these alternatives. This is because in this form of culture higher level of socialization is promoted in the workplace. Due to this reason congenial working environment gets developed in the company and it becomes a best workplace for the people.
Part A: A business operation in different organisation is common that includes conversion of raw materials in fixed products. Current task is based on comparing operations of Starbucks and Greggs with application of different analytical approaches. Task gives effective analytical comparison of Four Vs, performance objective and design. (1) Four Vs Analysis: The operations of the business are dependent on effective use of inputs such as raw material, knowledge, capital, machinery, etc to deliver finished products to the consumer. The four Vs are used in the operational management of the business that includes volume, variety, variation and Visibility (SLACK et.al. 2016). Organisation have common aspects of operations for meeting consumer needs but different on the below dimensions. The below is the diagram of Four Vs that helps in comparing operations of two business in the next section.
Part A
In different organizations business operations are common from conversion of raw material to finished goods. In current work Four VS analysis, performance objectives and design of the firm is done and objectives are analyzed.
1. Four VS analysis
In the business operations in order to manufacture products or provide services varied things are used by the business firms like land, labor, capital, machinery, raw material etc. Four Vs analysis have four components namely volume, variety, variation and visibility. If any company produces goods in large quantity then in that case it has specialized in production of that product (Christopher, 2016). In the same way, if multiple varieties of products are produced then in that case’s firm can serve the needs of varied customers. Thus, four Vs analysis have due importance as it assist firms in analyzing its business on multiple parameters. Below Four Vs is given by using which two firms will be analyzed in below given sections.
Part A
(1) Four Vs analysis
Operation of the business is concerned with conversion of raw materials into the finished goods so that customer’s satisfaction and needs are effectively met. The operations are same among all the product related organisation but they differs on the basis of certain dimensions. In the current 4 dimensions are being explored that are generally the Four Vs (Palepu and Healy, 2013). The comparison is mainly given on the basis of such dimensions and the differences are being explored.
Volume Dimension: Organisation follows the typology of operations in terms that impact business in low and high terms. The dimensions consider the repeatability and costing of the business. Businesses that operate with high volume in the market are able to maintain competitive advantage in the business.
Part A
1. Why is a systematic understanding of leadership theories and organizations beneficial for aspiring leaders?
a Fundamental questions leaders need to ask themselves
Two fundamental questions that leaders must ask of itself is that what sort of leadership I must provide to my team or followers so that they best utilization can be done in the business. Another question that leader must ask of itself is that what sort of areas are there due to which my followers are dissatisfied at the workplace.
b Aspects of leadership
Two most important aspects of leadership are transparency and learning from failure. The leader must be transparent about its activities so that trust of the followers can be won and maintained. The leader must learn from failure so that he can make best try next time to achieve the target (Renz, 2016).
Part 1
1
(a)
Two main questions that leaders must ask to himself is that What do it need to do? How do it need to do?. On asking first question leader will come to know about the direction in which it need to work. On asking second question leader will come to know ways that it can adopt to do things to give good leadership to the organization.
(b)
Two main aspects of leadership are task orientation and relationship orientation (Lemus and et.al., 2015). Task orientation means that leaders performed tasks in such a way that lead to achievement of goals. On other hand, relationship orientation means that leader try to keep employees satisfied with its work.
( c)
Leadership style include skills and behavior that leader show along with its competencies in the specific business environment. There are varied leadership styles like democratic and transformational style etc.
Part 1: Reflection on leadership for aspiring leaders
1. Why do aspiring leaders needs to have a clear understanding of leadership theories and organisational behaviour?
a. What are the two fundamental questions that leaders need to ask themselves?
According to my opinion, the first question: Is the leader is here to serve or served? The second question: Being the leader, Am I doing the correct thing for the correct reason?
b. What are the two key aspects of leadership?
The first is to decide what is to be done and second, how to conduct the job, managing and controlling implementation and calculating the outcomes.
c. What is a leadership theory (style)?
It is the discipline that concentrates on determining what makes the successful leaders shines in what they perform. Leadership style targets on leaders traits and characteristics.
Part A (1.) Aspiring leaders are being defined as leaders that task risk to perform on jobs and prioritise task first that help the team to solve relevant problems. Leader have courage to take initiative of handling the team targets and also have skills towards directing team in achieving goals of the organisation (Clayton et.al. 2013).
(a.) The first question the leader will ask themselves that if self competency is relevant in performing the role of leadership.
Another question the leader will ask that if I am having the relevant employability skills to handle the team and contribute towards organisational goals.
(b.) Prieto, (2013) in its study defines that leader must have adequate qualities and traits that will have the personal and professional vision of achieving the particular goal. Qualities of leaders are dependent upon having excellent communication to lead in the team and qualities of conducting the job so that relevant outcomes are achieved.
Part 1
1
(a)
Two major questions that leaders must ask itself is whether sort of leadership he is adopting in the organization lead to maximum utilization of resources in the business. The second question that leader must ask is whether is spending sufficient time with his subordinates and working in areas where they are dissatisfied with the company (Andersen and et.al., 2018).
(b)
Two core aspects of successful leadership is transparency in operations. Successful leaders always make each and everything clear to their subordinates and set their own examples. Second major aspect is learning from experience. Good leaders always learn from their experience and refine their working style. This benefit an organization.
Introduction:
Ocado is the firm operating in the UK online retail segment of the retail industry. In the present report, Ocado corporate objective, aim, business overview and organization structure is explained in detail. SWOT and business environment analysis is also done in the report. Varied sort of knowledge management information systems are discussed and best one is identified. Moreover, implementation issues are discussed in detail in the report (Prajogo, 2016). At end of the report, conclusion section is prepared in the report.
Objective, overview and structure of the company:
Corporate objectives of Ocado:
The main aim of Ocado is to change the way world shops. The firm intends to create a shopping experience which is easy and efficient in its own. In this regard, the main objective is to improve its technology base so that more and more efficient business operations can be made (Our strategic objectives driving growth., 2020).
IINTRODUCTION
Unilever is the one of the largest FMCG Company in the world. Its target is to double its revenue without doubling the cost. It is believed that in order to achieve this target firm need to focus on knowledge management information system. So that information access and knowledge access can be equitable among employees. This will improve efficiency levels of the supply chain of Unilever. The main objective of the report is to identify ways in which KMIS can assist firm to improve its efficiency level in its business. In this regard, in the report, first of all overview of Unilever in terms of objective, corporate structure and business model is given. Threat and opportunity as well as strength and weakness of the firm are measured using models like PESTLE, Porter five forces and SWOT. Further, varied knowledge management, information systems are discussed that can be used by Unilever. Thereafter, KMIS (BI) is recommended for Unilever and ways in which it will assist firm to improve its supply chain operations is discussed in detail. At end of the report, challenges that Unilever may face in implementation of BI technology is also explained in detail.
Organization overview
Overview of the Unilever
Unilever is the one of the largest FMCG or fast moving consumer goods company in the world. It produces varied products in respect to personal and home care. The company mainly operates in the Asia, Africa, central Europe and also operates in the America. It is basically a British, Dutch company headquarters in the London (Unilever., 2020).
INTRODUCTION
Morrison is the one of the UK largest retail chains and it is operating in the UK at large scale. In the present research study, an overview of the Morrison is given and this along with its structure and objectives are also given. In the second part of the report, SWOT, PESTLE and Porter five forces is also explained in the detail (Ansah, and et.al., 2016). Apart from this, varied knowledge management, information systems are explained and most suitable one is selected for the Morrison. BI system is selected for the Morrison and its benefits are explained in detail in the report. At end, conclusion section is prepared in the report.
Organization overview
Corporate objectives of the Morrison
The main objective of the Morrison is to remain competitive in the market and make available quality products to the people at affordable prices. To make available product at an affordable price to the person firm is making the purchase of the products in bulk from the suppliers (Martínez, Galván, and Alam, 2017).
INTRODUCTION
ASDA is the one of the largest retail chains in the UK. In the present research study, corporate objectives and structure as well as the business model of the ASDA are described in detail. Apart from this, in the report SWOT, PESTLE and Porter 5 five forces model is also explained in detail (Blanco-Callejo, and de Pablos-Heredero, 2019). Varied knowledge management, information systems are evaluated and the best one is selected for the company. Further, the benefits of the KMIS for the ASDA are explained in the report. At end, conclusion section is prepared in the report.
Organization corporate objectives and structure
Corporate objective
ASDA aim is to provide quality products at cheaper rate to the people. Its objective is to reduce packaging of the products to the maximum possible extent. Packaging that is done in the business to great extent affect the natural environment and due to this reason ASDA aimed at reducing packaging of the product (Chiguvi, 2020).
Introduction Lidl is the German based retail chain that is operating in the UK. The firm is known for offering products at very low price in the market. An industry in which firm operate there is a very high cut throat competition. In the present research study, an overview of Lidl business and its corporate objectives is given (Lukic, 2016). Apart from this, SWOT analysis and external environment analysis are also made in the report. Porter five forces model in respect to Lidl is also prepared in the file. Further, varied KMIS are explained and BI system as KMIS is selected for the Lidl. Benefits of BI for Lidl and implementation issues are also explained. At the end, conclusion section is prepared in the report.
Organization
Corporate objectives
Lidl is the one of the largest retail chains in the UK. Mentioned firm is known for selling product at very low price in the UK market. Due to the low price strategy firm was able to capture the market at a fast pace in the UK which was already competitive. Firmly mainly aimed at delivering outstanding customer satisfaction (Ahmed, Bangassa, and Akbar, 2020).
Introduction:
B&M is the one of the largest retail chains in the UK which operates almost 600 stores in the UK and some in other European nations. In the present research study, B&M corporate objectives, overview, structure and business model are explained. In the middle part of the study, PESTLE, SWOT and Porter five forces model are applied to company. Further, knowledge management information system is explained and most suitable one is identified for the firm. Way in which it will develop competitive advantage for the firm is discussed in detail. At end of the report, conclusion section is prepared.
Organization overview:
Overview of the B&M European retail value: B&M European retail value S.A is the UK retailer company that was formed in the year 1978. In the current time period company is employing 28000 individuals in its staff. From the year 2008 to 2016 firm expand its business at a rapid pace and increase its stores from 20 to 500 (Monios, 2015). In the year 2016 every weak new store was opened. This reflects that firm makes capital expenditure in its business. In the current time period business firm is selling foo items, furniture, and other electronic items on large scale in the UK and some other European nations.
IINTRODUCTION
Infosys is one of the Tech giants in the Indian market after TCS. In the present research study brief description of the company is given and its product lines are also listed. In additional, their are many ways in which firm expands its business in the international market and capabilities supporting it is also explained in detail in the report. Thereafter, PESTL analysis is done forproduct as well as non product value creation in respect of Infosys is mentioned in the report. At the end of the research study, recommendation section is prepared by following which Infosys can improve its financial performance in next five years. Finally, conclusion section is prepared in the report.
Short description of the company and key milestones
Infosys is the one of the India global multinational corporation that provide IT services, business consulting and outsourcing services to the customers. In 1981 Infosys was set up by 7 individuals. After 10 years in 1992, it becomes a public limited company in India. After, the Tata consultancy Services Company is the second largest IT Company in the India (Overview., 2020).
INTRODUCTION
Unilever is the one of the largest FMCG Company in the world, headquartered in the UK. Mentioned firm has large product lines and operate in almost majority of the nations of the world. In the present research work, global issues like economic, political and environmental are discussed in respect to Unilever and ways in which trends related to these issues have an impact on mentioned firm business operations. In the middle part of the report, strategies that Unilever adopt in response to these issues are discussed briefly. Thereafter, recommendation section is prepared where actions are recommended that need to be taken by the business firm. At the end, the conclusion is formed considering entire research work.
Economic vulnerability
Unilever is operating globally and due to this reason worldwide economic conditions also affect its business. Mentioned firm earns 60% of its revenue from the emerging markets. Emerging markets include nations like Brazil, Russia, India, China, South Africa, Mexico, Turkey, Indonesia, Nigeria, etc. Economic conditions of these nations also affect Unilever business revenue.
INTRODUCTION
Unilever is the one of the largest FMCG Company in the world, headquartered in the UK. Mentioned firm has large product lines and operate in almost majority of the nations of the world. In the present research work, global issues like economic, political and environmental are discussed in respect to Unilever and ways in which trends related to these issues have an impact on mentioned firm business operations. In the middle part of the report, strategies that Unilever adopt in response to these issues are discussed briefly. Thereafter, recommendation section is prepared where actions are recommended that need to be taken by the business firm. At the end, the conclusion is formed considering entire research work.
Economic vulnerability
Unilever is operating globally and due to this reason worldwide economic conditions also affect its business. Mentioned firm earns 60% of its revenue from the emerging markets. Emerging markets include nations like Brazil, Russia, India, China, South Africa, Mexico, Turkey, Indonesia, Nigeria, etc. Economic conditions of these nations also affect Unilever business revenue.
INTRODUCTION
Business Ethics is a ‘subjective term’ which can be defined as set of rules and regulations of conduct that are mainly applied in all organizations (Beltramini, 2015). Business conducting all the activities must be in welfare of public and must not harm anyone who is living in the society. Every sector has some do’s and do not’s for their employees and they are given standard code of conduct on the basis of which employees should work. This report is all discussing importance of ethics in business.
MAIN BODY
Importance of Business ethics
Business ethics are very important for every business because ethics gives the guidelines, set up rules and regulations on the basis of which employees of company can work in order to achieve their goals. It is important because it brings creditability in public. Public is always attracted more towards those companies that produces products which are not harmful that too on minimum price (Kelchner, 2017).
IINTRODUCTION
Metaltech Precision Ltd is the SME of the UK producing machines and equipments for the firms operating in multiple industries. In the report, varied factors are evaluated like political, social, economic and technological factors are evaluated. Opportunities and threats that are created by the German Government, labor cost, the fiscal policy of the Government, social values of people and technology base Germany companies have discussed in detail.
Political environment
Germany Government is taking each and every step to make sure that congenial business conditions are there in the nation. Germany Economic affairs Ministry export promotion instruments help small and medium-sized enterprises (SMEs) develop new markets abroad. Germany Government is also promoting foreign trade and in this regard Germany Government pays partial or all expenses that companies made to participate in trade fair abroad to explore new market. In respect to this relevant ministry of Germany Government work with Association of the German Trade Fair industry (AUMA) to identify trade fairs and exhibitions that will be held aboard and financing will be made in the year (Prajogo, 2016).
Part A
Pierre Omidyar is the one of the well known entrepreneur across the world. He formed eBay which today is one of the well known e-commerce company. Mentioned entrepreneur was born in the year 1967 on 21st June. It is an American billionaire entrepreneur. Pierre Omidyar is known as a software engineer and philanthropist across the world. He becomes a successful entrepreneur at age of 31. Pierre parents were Iranians who went to France for higher education. When Pierre was child its family moved to the USA (Pierre Omidyar., 2020). At childhood age he starts taking an interest in computer and due to this reason he planned to make a career in the IT sector. He completed his graduation from the Tufts University with a bachelor degree in computer science. Graduation was completed in the year 1988.
In order to gain work experience Pierre joined company Claris, which was a subsidiary of the Apple. There he works with a team that intended to upgrade Mac Draw to Mac Draw 2. In the year 1991 he founded a company Ink Development which was basically a pun based computing start up.
Part A
Adolf Dassler was a German entrepreneur born on 3 November 1900. He founded company Adidas which is basically a German sportswear company. The Dassler basically innovates sports shoes and he makes many changes in shoes and develop different shoes for each sport. At the time of death Adidas had 17 factories and annual sales of one billion. In the year 1913 Adolf completed his formal education and worked as an apprentice at the bakery. However, he was not interested in the bakery field as he did not see scope in this field, then also he joined bakery to complete his father wish (Fortunato and Alter, 2015). Adolf used to spend his free time in sports. He was involved in varied sports like Soccer, Boxing, Ice Hockey, Skiing and Ski Jumping. Adolf learns stitching from his father and tries to identify ways in which change in shoe design can lead to improvement in the athlete’s performance. Due to the world war economic condition of the Germany becomes poor and the mother was forced to give up laundry business.
Introduction:
Opportunity centred entrepreneurship is concerned with connecting the theory and practice in a general whole way. This opportunity reflects to achieving personal goals and setting up the business that is based on identifying potential opportunity in the market (Rae, 2014). The report is based opportunity evaluation with application of different analytical tools. Creative entrepreneurship is concerned with setting up the business in one of the creative industries in which entrepreneurs have the ability to create the intellectual talent of the people (Suonpää, 2013). The rules for creating entrepreneurship are concerned with inventing yourself, prioritising idea and setting up the business. In the current report, the opportunity for opening the consultancy business in UK would be analysed.
Identification of opportunity that meets criteria for demand, innovation, feasibility, attractiveness and value creation:
Generating the Idea:
There are different businesses in UK that have been struggling to achieve competitive advantage in the market and managing its operations that can lead to cost effectiveness. Thus, business consultants play one of the important roles that act as the valuable leaders for bringing innovation and increasing efficiency in the business. Hiring or having contracts with the business consultants would help business to achieve effective results.
Introduction
Enterprise risk management is determined as methods and processes which are used by organizations to manage risk and improve business execution. In addition to that, accepting opportunities are identified with the help of enterprise risk management (Bromiley et al. 2016). Present study deals with organizational aims and objectives that are present within Hilton Hotel. It can be said that risk threshold and risk actions are identified with respect to the organization. Apart from that, identification of opportunities and threats which are found within the organization have been analysed. Existing controls and risk mitigation approaches have been discussed with respect to the firm.
Organizational aims
Hilton Hotel in the UK is a well-known hospitality service hotels group that serves its customers with an environmentally friendly nature..
Introduction
Enterprise risk management is determined as methods and processes which are used by organizations to manage risk and improve business execution. In addition to that, accepting opportunities are identified with the help of enterprise risk management (Bromiley et al. 2016). Present study deals with organizational aims and objectives that are present within Hilton Hotel. It can be said that risk threshold and risk actions are identified with respect to the organization. Apart from that, identification of opportunities and threats which are found within the organization have been analysed. Existing controls and risk mitigation approaches have been discussed with respect to the firm.
Organizational aims
Hilton Hotel in the UK is a well-known hospitality service hotels group that serves its customers with an environmentally friendly nature.
Introduction
The world has never witnessed such demand of chocolate and chocolate made products which it witnesses today. Globalisation has made it possible for companies to deliver the world class products and services to the doorstep of every desiring individual across the world. A great example of the organisation is Hershey’s. Hershey’s is one of the largest manufacturers of chocolate in the world. Started in 1894, the company serves as one of the leading brands of chocolates and is one of the most reputed organisations’ as well. The company’s headquarters are situated in Pennsylvania, United States and by 2020; the company acquires 17 different plants across the world.
The present report discusses the Enterprise Risk Management strategy of Hershey’s. ERM is one of the leading plan-based strategies used by the organisations across the world in order identify, assess or prepare themselves for interfering risks which they are facing. The strategy does not only help an organisation to identify the occurring or present risks but it also develops a plan of action to ensure proper management within the organisation and helps it to achieve set growth and development (Olson and Wu, 2017). The report starts with identifying the aims of Hershey’s and on what objectives it stands upon.
Introduction:
JW Marriott Austin is one of the most reputed and highest rated hotels of America. Recently, in 2019, by Condé Nast readersthe hotel was named as #1 hotel in Texas. The property is one of the most preferred properties of Marriott’s by its guests. The experience of stylish urban retreat blended with convenience of downtown living with modern and upscale luxury, offers the guests with an experience worth exploring(Hiebl, Duller and Neubauer, 2019). The location on which the hotel is located at, also offers an advantage to the property as its serene and beautiful, which makes the stay of the guests wonderful and helps them to rejuvenate and relax.
The present report explores the enterprise risk management of JW Marriott Austin. ERM or Enterprise risk management refers to a business strategy that is plan-based. Its aim is to prepare an organisation for, or identify and assessits both figurative and physical interfering organisational risks(Sweeting, 2017). ERM not only identifies therisks of an organisation but it also develops a plan of action, to eliminate risks and ensure proper management and organisational growth.
Introduction
The concerns about environmental and global risk are being increasing over decade and that is out of the control of the government. Also with the advancement of technology, it has been effective for experiencing growth along with facing the high competition. Thus, global risk is generally concerned as the market risk of the external environmental factors that affects indirectly and directly on the business (Kasperson and Kasperson, 2013). There is greater pressure on the organisation to face the greater pressure of sustaining and surviving in the competitive market. Report will carry out relevant literature that is focussed on identifying how businesses manage the project management with latest innovations.
Abstract
International entrepreneurship is being defined as the activity of entrepreneur that plans to conduct business across international boundaries. The business might be expanded in the form of exporting, licensing, opening any office in other country, entering into joint venture and also development of the business. The entrepreneurship expanded at the international level is important because it helps in satisfying the needs and wants of the customers and business is able to improve its presence in the international economy. The objective of such entrepreneurship is to gain high profits and to expand on the international scale. Current assignment was all about carrying out the relevant review of literature on international entrepreneurship and economic development. The review was based on exploring the positive impact of entrepreneurship on development of the economy.
Abstract:
Internationalization happened at a rapid pace in the past few years. Due to formation of varied blocks like ASEAN, NAFTA etc globalization takes place at a fast pace. This creates new opportunities for the entrepreneurs in the international market. By expanding in the international market entrepreneurs can lower down HR and production cost in their business. Moreover, they can earn more revenue by capitalizing opportunities that are in the foreign market. At the same time it is a challenging task for them to understand foreign nation, culture, peoples’ preference and complex regulatory system. All these sections are covered in the report.
Abstract:
UK is one of the nations in the world that advances in the technology and knows for innovation. In the UK number of firms is shut down every year, which comes in the category of small and medium size enterprise. Government of the UK is providing support to the SME through varied programs by providing expert advice, arranging finance and technological equipments. Even though the Government is providing varied technical and non technical assistance to the firms then also these firms failed in the business. Entrepreneurs are mainly facing a funding problem and due to bureaucracy, they did not get required support in terms of finance from the Government. Such kind of things creates a lot of hurdles in the growth of the SME’s in the UK. All these issues are discussed in below given sections.
Innovation in the business is the significant part of the organization to bring the growth and sustainability in the business. For bringing the innovation it is essential for the business to apply the proper change management. The change management is not just the simple process but it involves complexity or issues that take time to resolve. IKEA is the organization who was facing the problems of less commercial sales due to which organization enters into the furniture business that got the tremendous results and IKEA presently is regarded as the best example to bring the disruptive innovation in their business through getting higher success.
Starbucks is one of the well known coffee chains across globe. In the report Four VS analysis is done and through polar model performance is evaluated. Further, company supply chain is analyzed along with firm capability. Firm strategy and business environment is analyzed and finally a recommendation section is prepared.
Sundar Pichai is the CEO of the Google and in the present research, study skills and behavior of the mentioned individual is analyzed deeply. Positive and negative elements of the Sundar Pichai skills and behavior are explained in detail in the report. At end conclusion section is prepared.
Unilever is the one of the well-known FMCG Company in the world. In the present research study it is identified that firm is facing cost related problem in its business. In order to solve this problem firm can adopt two approaches business process reengineering and financial modeling or cost monitoring approach. Firm face cost related problem because of inflation factor and consistent fluctuation in the oil prices. By following mentioned approaches firm can reduce and control cost in its business.
In the present research study, the Tesco cost problem is analyzed in detail and it is identified that firm is facing cost maintenance and control problem in its business. Some strategic options are identified like bulk purchase, renegotiation of contract, marketing, less purchase of the products that are in the loss and improvement in supply chain operations. All these strategic options are recommended to the business firm because by using all of them only heavy control or reduction on cost can be observed in the business.
MARKETING
INTRODUCTION
International marketing is defined as process under which principles of marketing are applied to satisfy need and wants of individual across borders or in multiple nations. People and conditions in each nation always remain different from each other. It becomes very important for any company going to launch campaign in any foreign country to understand people residing there. In respect to this often business managers do PESTLE analysis. In present research study business environment of Vietnam is analyzed and ways in which its components may affect marketing efforts are identified.
1. Country Overview
Vietnam is the one of the South East Asian nation of the world. It is located in the South of China. In the year 1976 unification of Vietnam happened and it’s now known as “The socialist republic of Vietnam. Vietnam now days are witnessing the development at a fast rate. It is observed that in the Vietnam Government is stable and in recent years economic well as other indexes are showing improvement in the mentioned nation on multiple fronts (The World Bank in Vietnam. 2020).
Introduction:
SDK Jewelers is the SME Company of the UK that sells jewelry products to the people through its stores. In the current research study, PESTL analysis and analysis of bargaining power of the suppliers and customers is done. Analysis of the threat from the rivals and substitutes is also evaluated. STP strategy for the business firm is also developed and marketing tactics that firm will follow in its business is also given in the report. Finally, conclusion section is prepared in the report.
Situation analysis:
PESTLE analysis
Political factor: Due to the BREXIT factor there is lots of uncertainty in the UK market and due to this reason demand for the jewelry decline in the UK market as can be seen in appendix A. Due to the uncertainty over BREXIT terms and conditions which are not set between the UK Government and the EU till the time fear factor is seen among the people (Shariff, Ahmad. AndShabbir,. 2020). People are expecting that UK economy may observe jerks in the future time period. Hence, they do not prefer to make investments in the jewelry. This severely affects the SDK Jewelers.
EXECUTIVE SUMMARY
Paris is the world 10th most visited tourist destinations and everyone across the world like to visit mentioned city. There are many reasons behind this as choices are available at the mentioned city. One if like to visit historical places, then it can visit Paris. Moreover, one if like to visit beaches and other natural places, then also Paris are one of the most preferred tourist destinations. Availability of sufficient choices is the major USP of the Paris. Apart, from this varied sort of dishes according to the people taste is available in Paris and due to this reason, individuals did not have a food related problem at Paris. This is another motivating factor to visit Paris. Eiffel tower, Notre Dame Cathedral, Louvre museum, Arc of Triumph, Cruise on the Seine, Montmartre and the palace of Versailles etc. are some of the most common tourist places located in Paris. Tourism is going on a large scale at Paris and it is negatively affect nature. To prevent harm Government ban use of tourist buses at city center.
Introduction:
In the present research study three SMART objectives are prepared for Primark. With respect to effective implementation of these objectives some recommendations are given which will assist firm in generating customers and retaining them for long term in the business. Apart from this, ways in which effectiveness of these recommendations can be evaluated is explained briefly in the report.
SMART Objective:
To increase sales by adding online purchase payment page on company website which will elevate Primark revenue by 25% by end of the year.
Justification:
In the current time period brick and click model is helping firms a lot in increasing revenue in the business. Addition of payment page will help Primark to generate revenue from online platform also. Many firms like Hubble and Blue Apron etc. are completely doing business online, and every year earned million of profit. Hence, by taking business on online platform Primark can accelerate its business revenue.
EXECUTIVE SUMMARY
The report can be classified into the three sections target audience, product lines and marketing mix strategy. Target audience best suited for Patanjali is 18 to 35 age group individuals pursuing professional degree or is professionals and love to visit tourist spots or remain in fashion. Those who remain in fashion or are professionals more usable cosmetic products than other sort of people. Patanjali will sell variable products related to face or beauty and hair care in the German market. These are herbal products, and do not have any side effects and due to this reason may capture market share at a fast pace. As part of marketing strategy, the firm will offer multiple products in the German market at a low price and marketing will be done through social media, TV channels and posters. By doing aggressive marketing customers will be created at fast pace in the business.
INTRODUCTION
Patanjali is the Indian company that produces varied FMCG products. The main purpose of the research study to identify ways in which marketing can be done it the best way into the German market for Patanjali. In the present research study, the target audience for Patanjali is identified and product lines that Patanjali can offer in the German market are explained.
INTRODUCTION
In recent years, M-Commerce is increasing at a rapid pace because mobile become integral part of individual life and many tasks today are performed through the mentioned device. In the present report, E-commerce services that are provided through mobile are discussed. Role of M-commerce in retailing and its fragmented market is discussed. Further, reasons due to which heavy spending is done on M-Commerce are discussed and issues in managing mobile technology are discussed. At end of the report, conclusion section is prepared and comments are made on future of M-Commerce.
Question1. What E-Commerce services are provided by the m- commerce?
M-Commerce provides multiple services like earlier only through website internet banking was possible to do, but now through apps that are on mobile online banking is done by the people. 20% to 30% individuals across Europe are using mobile apps to make or receive payments (M-Commerce., 2020).
A. Plan to achieve with a sales call
The main objective of the sales call is to inform clients about hotel services and communicating ways in which our hotel provide much better and responsive services to the people. During entire communication process areas where corporate client remains dissatisfied with hotel services will be identified. Even if corporate client is not dissatisfied areas where hotel is providing excellent services will be communicated to the corporate client.
B. Client
1. Who is the client?
Our client is corporate client means business firms. For projects, employees of the company, visit multiple nations and cities, and they have tight schedules. The client observes that many times it happened that they demand services from the hotel manager but it’s not available on time or manager clearly state that hotel do not provide such kind of services. For example, if on holiday, company employee intends to view any concert, then he may ask manager of the hotel to book tickets on his behalf. In such situation hotel staff deny from doing so or make some excuses. Due to poor coordination between employees, ordered item is delivered late in room to the guest (Tran, 2015). Such kind of things causes dissatisfaction to the guests.
INTRODUCTION
Bristol tea is the one of the SME in the UK. The firm intends to expand its green tea business in the Vietnamese market. In this regard, opportunities for the firm in the Vietnam market are identified. Apart from this, in the report, market segmentation, targeting and positioning of the product is also done. Further, marketing mix is developed for the company and issues that firm may face in respect to it are also identified. At end of the report, conclusion section is prepared in the report.
Company profile
Bristol tea is the independent company that is located in the UK and is an SME. The mentioned company directly purchases raw tea from the India and Sri Lanka. Like Starbucks Bristol tea have supply chain and it directly make purchase of raw tea from the farmers. Bristol Tea currently offered multiple sort of tea to the customers in the UK. Presently, the firm is offering Black Tea, Green tea, Oolong tea, White tea, Scented tea and Herbal tea(Bristol Tea., 2020). Currently, the firm is focusing on Green tea out of entire product lines.
(a) Meditation apps demand is consistently rising in the UK. As per statistics, there were total 2500 meditation apps in the year 2015. Top most apps generate revenue of $195 million in revenue in the year 2019 which was a 52 % increase relative to the year 2018. Beginning yoga apps and mindfulness apps collectively increase by 65% on a yearly basis in the UK. It can be said that the demand of the meditation apps is rising consistently in the UK market. US health and beauty as well as fitness related company Core Wellness introduce a new meditation trainer handled device which is known by the name “Core Meditation Trainer”. It is made of rosewood and plastic material. It is in circular shape and due to this reason looks very attractive (Charter, and Polonsky, 2017). Machine contains an ECG sensor which tracks heart rate and level of meditation individual do. This machine tracks how much one relaxed after doing meditation. It measures the stress level of an individual. The product also contains app through which one can do a guided meditation. The app also gives a long, deep breath related notification to the user.
(a) Kitchen safe is the product that was launched in the year 2012 in the USA by David Krippendorf. The firm now is going to launch its product in the UK. Currently, there is not a large market for this kind of product. Business is running on a small scale in the USA and through Amazon like sites firm sold its products online across the world. Still product did not gain wide popularity (Transforming one idea into a $150 K/Month business., 2018). It could be successful in the UK due to a number of reasons. In order to understand this fact first of all it is very important to find out what product actually is. The product is a Kitchen safe jar in which one can keep any sort of edible item. In the jar there is an electronic system under which one can set time and at that time only jar will be open. For example, in the jar today night one placed some cookies and set time for tomorrow evening 4PM then jar will open tomorrow at mentioned time. If one will try to open that jar, then also same will not open. This is all about product.
Introduction:
This market research study is based on the clothing market in the UK. It will consist of PESTLE analysis, market and segmentation of clothing industry. Major players in the industry in UK are Marks & Spencer, Primark, Next, George, Acadia, Tesco etc. and these firms are also biggest players in the world.Italso includes interviews of 7 to 10 respondents that will be useful in evaluating the framework and market segmentation of clothing industry. Maximum customers are shifted from traditional shopping i.e. offline shopping through stores to e- commerce i.e. through online market.
PESTLE Analysis:
Political Factors: In the month of June, 2016, Britain voted to leave EU which was biggest loss to many MNC’s and it also caused political and economic loss to clothing industry. MNC’s who were having their business Europe too had to face lot of uncertainties. This decision left the pound to be weaker and uncertainty arises even in future trade transactions between both the countries. Some companies have also benefitted from such decisions because of weak pound which fell against Euro (Thompson, (2017)). Also, Govt. levied taxes on goods whichaffect the companies’ profit. In general, UK is less risky for all the companies present under clothing industry. It is because UK is having parliamentary Democracy which is advantage for many companies.
Section A: Desk research results
INTRODUCTION
This research study is about analyzing the mobile phone industry in UK markets. Mobile phones industry is very innovative industry because it is totally based on technology. As it can be observed that technology changes every now and then which are biggest challenge for the companies to keep themselves regularly updated based on the technology arising across the world. Also, smart phones are setting up new standards and many companies have already been disrupted because they could not cope up with the new technology of Android Phones. Major players in this industry are Apple, Samsung, Huawei etc. in UK markets. This report includes PESTLE analysis, major players in the industry and segmentation map of industry.
PESTLE Analysis
Political Factors
In year 2016, Britain voted in order to leave EU had greater effect on mobile phone industry. There are many implications when Britain decides to EU but one major impact caused to all companies of UK who are having their business in Europe. This turmoil led many companies to increase the prices of their apps because of sharp decline of Pound following Britain’s vote to leave EU (Wulff, (2019)
Task 1: Marketing Plan
1.1 Value Proposition
Pure Gym is a leading gym chain and a brand incorporated in United Kingdom in 2008. The brand offers a variety of services in its gyms, and maintains a strong customer experience. The organisation is now looking forward to expand itself into the Australian market. Being one of the most potent markets for Gym goers, it is important for the brand to ensure that it is creating stakeholder value (Ezrielev, 2018). Below listed are the ways in which the brand is planning to create stakeholder value in the Australian market:
TASK 1
1.1 Value proposition
PureGym was founded in the year 2008 and is one the UK leading gym chain. The firm is providing multiple sorts of services to the people on its premises. PureGym intend to expand its business into the US market. Any company gets success in the new market when it creates value for its stakeholders (Pure Gym, 2020). Ways in which PureGym will create value for the stakeholders is explained below.
• Customers: This entity comes in category of key players because they have a high interest and power in the Gym business. They influence ways and the type of service gym provide to the people. They always express their interest and accordingly services are provided by the gym (Van Den Berg, & Braun, 2017).
Political issues
UK is the of the fourth largest nation in the world in terms of food production manufacturing. Currently, the UK food supply chain represents 6.8% of the Gross value added and it’s valued at £107 billion. In the food industry in the UK totaled 4 million jobs are created and 5, 00,000 people are employed in farming and fishing. 4, 00,000 people are employed in food manufacturing (Caplan., 2017). Interesting fact is that UK is producing food items on a large scale by it important raw items from foreign nations on large scale. 50% of raw items that are used to produce edible items are imported from the foreign nations.
UK before BREXIT was in the safe zone as it does not need to keep stock for long time period. It keeps a stock of just 10 days in its warehouse. Due to membership of the EU it was easy to acquire raw items at cheaper rate. Labor were also available at cheaper rates from other EU nations. After BREXIT many people that belong to the EU nations leave the UK. This lead to shortage of labor in the UK for agriculture (Food politics and policies in post Brexit Britain., 2019). This may negatively affect UK agriculture industry and is one of main political issue.
(1)Does growth in the online shopping mean extinction of high street store
In the past couple of years online shopping is increased and due to this reason departmental stores observe a decline in their income and their revenue mostly remain below expectation which is one of the main concerns of the firms following Brick and Mortar model. However, growth in online shopping does not mean extinction of high street store. There are two weak points of the high street stores due to which online shopping is increasing consistently. These weak points are limited choice and high price relative to online shopping sites. What customers love foremost is the choice in respect to the product (Powell, Horvath and Brandtner, 2016).
Introduction:
In the present research study trends that are in the market in respect to online shopping are discussed in detail. Along with this, reasons due to which high street store will not extinct in a future time period is also explained. Varied business models that retailers follow like click, brick and mortar as well as click and brick are also explained in detail and their merits and demerits are discussed briefly. In the middle part of the report, the Omni channel phenomenon is explained in detail. Along with this, reasons due to which demand of the online travel apps elevate is also discussed briefly. At the end of the report, conclusion of the entire research study is given.
1. Does the growth in ‘online shopping’ mean the extinction of the typical ‘high street’ store?
With the passage of time period, it is observed that more and more people are making online purchases and due to this reason sales revenue of the firms following brick and mortar model decline. This is one of the major concerns for the business firms. Considering this fact, it cannot be assumed that in upcoming years offline stores will be completely shut down. The time comes when it becomes very important for the firms to know the main reason behind surge in sales revenue of the retail stores (Lee and Lee, 2015).
EXECUTIVE SUMMARY
In the Indian telecom market few firms operate like Vodafone, Idea, Airtel and Jio. Jio is the subsidiary company owned by Reliance. Jio with an inception offer its services at a low price to the customers. Cheaper call and data plan to attract people and assist firm to create 1 million subscriber bases in a few months. The firm uses innovative technology for giving services to customers and its products are according to their value system. TRAI also give sufficient support to the firm. Hence, the business environment is favorable for the firm. There is higher competition and less bargaining power of the firm due to low switching cost for the customers and presence of alternatives in the market. Advance technology and cheaper data plans are a major strength of the firm. Currently the technology that Jio have can adapt for 5G and 6G and this will create opportunities for the firm
EXECUTIVE SUMMARY
In the present research study Cheesely is a new product launched by Oatly in the market. In respect to the mentioned product segmentation targeting and positioning is done. Out of all available market segmentation approaches geographic and psychographic segmentation approaches are selected. It is usually seen that in terms of taste people have different value system. Considering this fact psychographic segmentation approach is selected. Moreover, product is easy to prepare and those who have few hours to cook food due to job or any other reason will consume this product on large scale. Hence, geographic segmentation approach is selected for the product as in urban area product will be in more demand then rural area. Youngsters that are in age group of 16 to 35 are selected because they are health conscious in nature and prefer to consume products that are environment friendly.
INTRODUCTION
Hilton Hotel is the one of the well known hotel chains in the UK. In the current time period more and more nations are focusing on promoting tourism, which creates employment opportunity in the nation. Such kind of things positively affects Hilton Hotel. Thus, to do situation analysis and the ways in which these situations affect Hilton SWOT and PESTLE analysis is done in the present research study. Current research aims at identifying impacts of market conditions on the Hilton Hotel and strength and weakness of the mentioned hotel to deal with such kind of market conditions. In the report, SWOT, PESTLE is done and conclusion as well as recommendation section is prepared.
Company background
Hilton Hotel is the global brand and was founded in the USA on 31 May 1919 by Conrad Hilton. Hilton Hotel mainly target business and leisure travelers. Today, Hilton Hotel is present in major cities of the world. It mainly establishes its premises at city center, near airports, convention centers and popular vacation destinations (Plan your future trip today., 2020).
Kitchen safe is the product that was launched in the year 2012 in the USA by David Krippendorf. The firm now is going to launch its product in the UK. Currently, there is not a large market for this kind of product. Business is running on a small scale in the USA and through Amazon like sites firm sold its products online across the world. Still product did not gain wide popularity (Transforming one idea into a $150 K/Month business., 2018).
SDK Jewelers are the company that is evaluated in the present research study. It is
identified that there is political uncertainty that is affecting the business firm. There is also a
threat to the economy and technology front. Firm products matched to the person's value system
and due to this reason there is not a threat on the social factors. Customers have a number of
alternatives and due to this reason they have the high bargaining power and there is high threat
from the rivals. The firm has a good brand image and it is its major strength and weakness is that
it consistently does marketing through traditional channels of the marketing. Hence, the
firm must do marketing through FB and should target those falls in the age group of 25 to 45 and
upper classes as well as upper middle class.
The current report is based on analyzing different readings by Bailin, Goldman and Phartiyal (2014), Jacobs and Richtel (2017). An analysis of ethical consideration and outcomes of using Cialdini’s weapons of influence is done with respect to marketing of high sugar products. Thus, these ethics are considered when the business market high sugar products to the vulnerable consumers of US and Brazil.
ORGANIZATIONAL BEHAVIOR
INTRODUCTION
In the reported case of Mr. Johnson is analyzed and principles of Fayol and the theory of Mintzberg is applied in a case study. Skills that one must have or need to develop to manage conflict in the proper manner is also discussed in the report. Self awareness skills that I need to develop is also explained in the report. At the end of the report, concluding section is prepared.
Main body
Mr. Johnson is appointed as manager of the plant that is owned by America Alliance Company. The plant is located in Nashville and it is one of the oldest plants owned by the above mentioned firm. Company top management observes that from couple of time period performance of the plant is consistently declining. Lack of strong leadership or close leadership may be one of the main reasons behind poor performance of the plant. Hence, considering this fact firm decides that power system will be decentralized and new manager will be appointed for plant.
Introduction:
In the present research study case is analyzed and principles of Fayol and the theory of Mintzberg are analyzed deeply to identify ways in which Mr. Johnson can become the best manager in the workplace. In respect to conflict management skills that one must have identified and are discussed in detail. In the last part of the report, self awareness skills that I intend to develop are explained if I were in place of Mr. Johnson. Finally, conclusion section is prepared in the report.
Main Body:
Mr. Johnson is appointed as manager of the plant that is located in Nashville, where one of the oldest units of the American Alliance company is located. Earlier, in the mentioned company there was centralized organization structure, but mentioned branch performance was poor. Considering this fact, top management of America Alliance Company decides to decentralize company operations. Mr. Johnson is responsible to manage entire plant operations other then sales. As per agreement or plan from now all teams related to varied functions will report to Mr. Johnson and mentioned person will receive command from home office. However, in few cases the functional head of plants can directly communicate with their counterparts in the front officer and this is one of major concern of Johnson and he think that such kind of things will create administrative problem for him.
Case:
Few months ago my friend got married but couple lives in different cities. My friend life partners worked at bank and due to corona its transfer has not been done by the bank. I was worried about the marriage relationship of my friend and asked it whether relationship after marriage going on good. I try to find out if there is any sort of conflict between them due to which its life partner did not take transfer from city in which it currently reside. My friend thinks it as interference in its personal life and conflict arises between us.
Signals indicative of crossing a sensitive line?
When I do inquiry my friend got angry on me and clearly told that I am interfering in her personal life and must mind my own business. She was very angry at me and did not talk to me for few days.
Manifest of threat rigidity
I make multiple calls and send message but my friend did not give any sort of reply which was matter of concern for me.
Introduction:
Organizational behavior is vast subject and motivation is its one of the most important topics. Now a day’s firms are focusing on motivating their employees so that they can be retained in the business for a long time. In the essay varied reasons due to which employees feel less motivated in UK firms is discussed in detail. Along with by applying varying motivation theories root cause of less motivation is identified in terms of psychological aspects. Critical comparison is made between Maslow, Herzberg and Mc Clelland theories in respect to specific points. At end of essay conclusion section is prepared.
In current time period it becomes very hard task to manage workforce in the business. There are a number of reasons due to which employees remain dissatisfied at the workplace which significantly affect their motivation level at the workplace. Some of the points related to UK work context are discussed below and suitability of motivation theories is identified.
PROJECT MANAGEMENT
Executive Summary
This report focuses on discussing fundamentals of project management. Different important aspects of project management are discussed and shown here in this study which includes iron triangle parameters, risk register, Gantt chart and network diagram. Proper budget analysis and calculations are done here in this study. The entire report is divided into different parts which include Project parameter’s definition, risks and planning. Costing for each planning phase is also shown in this study. Moreover, ways by which progress of project can be understood are also stated in detail. Proper earned value analysis and acceleration are discussed here in this part of the study. At the end, a reflective essay is also provided.
Part A
1. Project Definition/Parameters and Risks
Question a
The project management triangle is known as the iron triangle, which is related to the success of the project in reference to the scope, time, cost, quality and many other factors. These are set as per the requirement of the project management.
Executive Summary
Management of projects requires effective skills as a manager and in cases of business acquisition, all the stakeholders of the project need to play their role very effectively. In IT business projects where new software or hardware needs to be developed, the skills of managers are more important. In this study, the issues that can occur in a software development project as well as in a business acquisition project of a company are described. Various models and frameworks that can be used by the concerned company described in the case study are included and challenges that can be regarding those frameworks are also described in this study. Possible recommendations for potential improvements are given in this discussion as well.
Executive summary
The program management has been considered as the process to manage the activities which are related to the project and thereby helps to improve the performance of the organization. The program managers are responsible for coordinating, designing and improving the external and internal programs of an organization. The process of change management in SB Company has been poorly managed and the project for establishing the facility of manufacturing was also lacking the proper implementation of cost and time management. The project development framework has been initiated for implementing proper management of projects for the SB Company. It has been discussed about the roles and responsibilities of the internal and external stakeholders and their importance in the development of a project.
RESEARCH METHODS
Introduction
World Stores are the one of the UK online furniture company. The company receives online orders for furniture’s and according to design customer chose or design he suggests furniture is prepared. In the year 2010 company was UK leading furniture e-commerce Company. The firm was founded in the year 2008 and by the year 2010 it gain popularity in the UK. Due to poor quality of service further firm image become badly among people. Further, World Stores were acquired by another company Dunelm. There were many reasons behind failure of World Stores in the domestic market. There were issues related to quality assurance and quality control and many other project management related aspects of the business. In the present research study detail investigation will be done about reasons due to which firm failed in its business even it perform well in the domestic market (The UK’s biggest startups failures., 2019).
Introduction
Introduction to ALDI
Aldi is a global retail chain that is operating in multiple nations of the world. Currently, Aldi is operating in the 20 nations of the world. It has over more than 10,000 stores across the globe. More than €50 billion is the company turnover. In the year 1946 company was founded by Karl and Theo Albrecht. Firm is operating in the multiple nations of the world like Germany, Australia, Austria, Belgium, China, Denmark, France, Hungary, Ireland and Italy. Firm has 2,298 outlets in Germany, 1,886 in Australia, 891 in the France, 827 in the UK and 1,992 in the United States. is one of the well known retail chains in the UK (Tyler., 2018). All-day today has thousands of stores across the world. ALDI is known for making available products at a lower price to the people.
Title
How Artificial Intelligence (AI) and Robotics is shaping the future of Education.
Summary
Almost every sector and business functions are trying to leverage the implementation of AI. However, implementation of IT for education sector is relatively low. Challenges for schoolteachers have always been regarding the personal education of the child (Brady et.al. 2012). And also it is being difficult for the teachers to develop interest of the students in learning. To gather the interest of learning it has become important for the educational sectors to move towards AI and robotics.
AI can play one of the effective role in enhancing personalisation and efficiency. AI offers extensive range of learning tools that rapidly design the learning and bring effective designing in the curriculum. AI enables teachers to attract students towards learning and enhance the quality and personalised experience of the students (Russell and Norvig, 2016).
INTRODUCTION
The research methodology is the vast domain and in the present research study some its few aspects are covered. In the present research study purpose of observation and its varied merits and demerits are explained in detail. Further, the ways in which bias factor can be minimized is also explained in detail (Collison, and Marchesseault, 2018). Ways in which online questionnaire can be administered also discusses in detail in the report. Principles of words are discussed briefly and role that data collection in multiple ways plays in avoiding bias factor is also explained in detail in the report.
TASK 1
Purpose of observation, advantages and disadvantages of this research approach to collecting data
Observation is the one of the varied approaches that is used for collecting data. In this approach one just observes sample units and collects data. There are basically two types of approaches in observation one in which individual reveal its identity and in another one researcher did not reveal its identity and purpose to those whom it is observed on the field. The main purpose behind selecting observation method of research is to make sure that data collected is valid and reliable in nature.
INTRODUCTION
In the present research report, varied aspects of research methodology are covered. In the report, purpose of observation method and advantage and disadvantage are explained in detail. Detail discussion is carried out on observer bias factor ways to minimize it are explained in the report (Mackey, Gass, 2015). Mechanisms that can be followed to administer online questionnaires are explained and principles of words are explained in the report. At end of the report, role that data collection from multiple sources plays in avoiding bias factor is also explained.
1. Describe the key purpose of observation, outlining advantages and disadvantages of this research approach to collecting data.
Observation is the one of the one of the most common approach of data collection and under this one commonly observes situation or sample units. The key purpose of observation is to collect more reliable data. This research approach is used when the researcher intends to identify what exactly sample units do as against they claim to do. In other words, it can be said that when researcher intend to collect sensitive info from the respondents and it thinks that they will not be honest in giving answer then in that researcher use this technique.
INTRODUCTION
In current time period there are a number of leadership styles and leaders, according to requirement and company culture follow the specific leadership style in the business. In many firms, high power distance culture can be seen. In a high power distance culture entire power remains in a few hands and they instruct subordinates. In case subordinate failed to perform a strict action is taken against it. Such kind of things negatively affect the workforce and due to this reason it become very important to identify appropriate leadership style so that company in which there is high power distance culture in better way leadership can be provided to the employees at the workplace. The chosen topic is very important because now a day’s handling a business becomes a very complex task. Days gone when superiors instruct subordinates and they follow it and remain entire life in a single company (Hu and Judge, 2017). Now a day’s, employees demand better working environment.
Topic
The current research topic is chosen and whole research project would be conducted on such basis that is designed below:
“What is the selling strategy of Iphone to increase its sales of products?”
Introduction
Sales strategy of business is related to approach followed by the business to sell its products and position the company in the target market. Strategy in the business is concerned with following key direction and practice to attract the target market in differentiated manner (Balogun et.al. 2015). The research is based on analyzing the strategy followed by Apple in selling its products in the market that leads business to be competitive in the electronic market. The topic is being chosen as it would lead to develop effective understanding regarding the selling strategy of one of the renowned organization.
Introduction
Background
Present research study is carried out on counterfeit products and their impact on luxury fashion brand companies operating in India. It is seen from few years in India that counterfeit product use becomes common among people. Many firms claim that availability of the counterfeit product is the main reason behind decline in revenue in their business. There are number of reasons due to which people buy counterfeit products like they believe in show off in the society and do not have high income due to which they cannot buy luxury fashion brand products. Changes that are taking place at fast pace in the fashion industry and change in people taste may be another reason behind decline in sales of luxury brands in India. Thus, it is necessary to identify that do really counterfeit products are affecting luxury brand revenue in India or it is just assumption or excuse. In the present research study attempt is made to identify the reasons or factors that motivate individual to buy counterfeit products and impact it have on company revenue. In this regard appropriate tool and techniques will be used to conduct research study.
Introduction:
Value system matter a lot for the company. Varied values collectively form a common corporate culture. It can be said that it is the corporate values that collectively shape a corporate culture. Corporate culture has certainly an impact on the business strategy. It means that it can be said that from the present study point of view that corporate culture has a direct impact on the marketing strategy of the company. It is the corporate values that are taken into account to create purpose improve team cohesion and create a sense of commitment at the workplace (Brettel, Chomik, and Flatten, 2015).
Values are actually the company DNA and they differentiate business from the rivals. Corporate values have direct impact on the corporate decisions. 50% of CEO’S in today time period believe that corporate culture influenced productivity, creativity, profitability and firm value and growth rates. Core values totally have impact on all business operations. An organization where corporate culture is so strong, effective marketing is seen. Often large companies are created with specific aim or to meet specific needs of the people. Those firms that focus on customer’s pain point often do effective marketing.
Introduction In the 21st century, it becomes very hard task for the firms generate sales and innovate product in the business. Competition is very tough in the current time period and due to this reasons firm in different ways to promote their products. Social media emerged as a most popular tool to do the marketing of the product. However, there are many companies who spend large amounts of money on social media channels but did not get desired results. On other hand, there are firms like Volt, Hubble contacts which achieve huge success on social media marketing (Kim, Lim, and Brymer, 2015). Thus, it is very important to identify whether social media prove effective for the firm in terms of marketing of the products. This is also aimed of the present research study. On the other hand, objective is to identify the impact of influence marketing that is done on the social media on the business firms. Moreover, the objective is also to find out the extent to which social media prove an effective tool for developing brand awareness relative to traditional media channels. The third objective is to identify the significance of the social media for the firms to understand their customer base in a proper manner.
Research topic
The research is proposed to determine “Role that supply chain play in reducing costs for automobile manufacturers”.
Background
During financial crisis European and USA automobile manufacturers saw a decline in the sale of their cars. At the same time, Chinese Automobile manufacturers’ business grows at a fast pace. Chinese firms were able to produce cars at cheaper rates than rivals. This for the first time attracts attention of the entire world towards Chinese automobile industry (Kerswell and Pratap, 2015). There are a number of areas on which firms work to control costs in their business. Like many firms innovate their technology and control production cost. Some companies reduce complexity of business operations and simplify it and generate economies of scale in the business (Bhanot, Rao and Deshmukh,. 2016). So, basically there are many areas by working on which cost saving is done by the business firms.
The supply chain is the one of the important areas on which many companies are focusing for cost cutting and control (Supply chain., 2020).
INTRODUCTION
Social media channels in the past few years, emerging as one of the most important tools of the marketing for the business firms. On social media channel business firms regularly place their posts and individuals comment on it and give likes and dislikes. Many firms do aggressive marketing and even they generate sales solely from the social media channels. Firms like Hubble contacts, Blue Apron etc. consistently generate customers through social media platforms. For these companies social media is the tool to approach people and create customers. These firms did not follow Brick and Mortar model in their business. Thus, through social media channels they not only promote their products but also create customers. Thus, the question arises that why social media channels have such a big power to influence individuals buying decisions (Thomson, and McLeod, 2015).
Introduction:
Social media is one of the powerful and effective tools for marketing in the current time period. E-commerce companies and other sort of companies are using social media on a large scale to do the marketing of the product in an effective way. For E-commerce company’s now social media is the tool through they which easily communicates to the person attractive deals. Social media tools in recent years play a crucial role in assisting firms to generate sales online. Traffic simply view ad on the platform like Facebook and by clicking on it land on the company website where they can easily make purchase of the product. Many companies like Hubble observe strong growth in their revenue by doing Facebook marketing. Social media platforms also assist firms to provide better after sales service to the customers. Many times it is seen that if a customer has any grievance, it place same on social media and firm promptly respond to it. Thus, by doing so firms successfully create and retain customers in the business (Dahl, 2018). It can be said that there is huge significance of the social media platforms for the company.
Research topic
The research is proposed to determine “Impact or influence of social media on buying behavior of individual”.
Background
In the 21st century innovation is happening at a rapid pace across the industries. In advertisement industry also innovation happened and on a large scale. Social media advertisement completely changes the face of the industry (How does social media influence consumer behavior?., 2020). The days were when products were only advertised through TV channels and print media. In the past couple of years social media emerged as a new medium of communication. Many brands like Hubble, Blue Apron, Vault and PureGym achieve huge success in the market by advertising their products through social media channels like Facebook (Alalwan and et.al., 2017). On the other hand, there are many brands that failed to achieve desired results. Thus, a major question arises or research problem is that do actually social media channels assist firms to persuade customers If yes, then what are those factors due to which social media help firms to achieve desired results?.
INTRODUCTION
Introduction to ASDA
ASDA is one of the largest British supermarket retailers. It gives tough competition to the retailers like Tesco, Sainsbury, Lidl and Aldi etc. The company was established in the year 1949. After, Tesco mentioned company comes at second rank in the UK market. ASDA offered a wide variety of products to the customers (Steps we have taken in response to the Coronavirus outbreak., 2020). These products are groceries, clothes, furniture, food items etc. Apart from this, ASDA also provides other services like financial services and mobile services to its customers. ASDA total number of employees are 1, 65,000 and the firm is operating through stores in 631 locations.
Customer relationship marketing matter a lot for any firm and if it is done in proper manner firms get better results in the business. By doing personalized marketing and developing loyalty schemes business firm can do marketing in a better way. However, it is very important to develop products according to the person's value system. In case business failed to offer products to the people according to their value system it failed in its market efforts.
STATISTICAL ANALYSIS
Introduction
In current time period, it can be commonly observed, people saying that they are earning less and it’s become hard to meet all needs on time. Socioeconomic status or social class plays crucial role in determining pay. It can be seen in the India that Muslims are in minority and economically they are not strong, the majority of them are not highly educated and due to this reason income level of Muslims is low in the India. Due to low education Muslims are earning less relative to other social groups. In the same way it can be observed that those who are in the Jain community in the India earn high and basically make career in accounting domain. Every social group has a different profile from others in terms of education, occupation and income. Thus, pay scale across social groups remains quite different and this reflects that there is relationship between socioeconomic structure and pay that is observed in the society. So, basically the main question to study is that if social economic status or social class affects pay too large extent or slight change is seen in pay across social class. This topic is important for the Government departments or Government, which sometimes prepare policies for uplifting particular community. The results of such kind of research studies to assist them to make more accurate and prudent decisions.
INTRODUCTION
Presently, income disparity is observed across the globe and there are a number of reasons behind this. It is observed in many research studies that socioeconomic status plays crucial role in determining pay that individual received directly or indirectly. It is usually seen in India that different religions and communities have different profile with respect to the income level. In the India Jain population is very small but in monetary terms they are very strong then other religions like Muslims. Jain community is highly rich and educated community. It is the highest level of education that is playing a crucial role in making them a success. Jain community people often make their career in accounting field. Muslims, mainly work in the low category of jobs. Thus, it can be said that each social group has a different profile with respect to income, education and occupation, etc. This is the reason due to which pay scale is observed across social groups quite different from each other across social groups. In other words, it can be said that there is a close association between social groups and income level.
IINTRODUCTION
Globalization is the buzzing word of the 21st century. Globalization refers to the spread of the products, technology and job across national borders and culture. Globalization due to cross border flow of capital, labor and goods creates more jobs and promote economic growth across nations. However, growth and job creation is not evenly distributed across nations and industries. Globalization leads to disruption of industries in many nations. For example in USA textile industry heavily damaged due to globalization. On the other hand, in Mexico corn farming heavily affected due to globalization (Im, and et.al., 2019). In the present research focus is on identifying the role of globalization in promoting inequality in terms of income among people in the nation. In this regard automation as the factor is taken through which globalization promotes income inequality within the nation. Thus, aim of the research study is given below.
“To identify role that globalization play in promoting automation across industries in nation and its impact on work and role in widening income inequality”
STRATEGIC MANAGEMENT
Part 1: Macro and Micro environment analysis
Introduction
Starbucks is the name that every American is aware of because in the nation and across the world, it is one the largest coffee chain. Mentioned firm is known for providing high quality of coffee at a premium price. The company is operating in a number of the nations of the world. The company was established in the year 1971 and its business owners dream was to do trade in coffee beans that have a good and high quality of taste. Major USP of the Starbucks is that consistently do innovation in its product line and offer coffee with new and better taste to the customers at its workplace (Anders and Fedoseeva, 2017). Firm also take care about change in the people value system and accordingly it offer coffee to them & main reason behind company fast growth.
Executive summary
Reliance Jio is one of the largest telecom companies in India and it acquires Radisys to obtain 5G and IOT technology. Political environment, social factors and technology factors are creating opportunity for the firm. The Indian Government is fully committed towards growth of business. Socially, people are spending more time on mobiles and the internet. Hence, social environment positively affects firm. Reliance Jio have a sound technology base, then rivals. Economically, India condition is not so good and it to some extent may affect mentioned firm. It is difficult for rivals to imitate technology base of the company. The company has well organized structure and rare capability in its business which assists to remain on top of the market.
EXECUTIVE SUMMARY
Oyo is one of the largest Indian Company that is operating in the hospitality industry. For analysis of business environment, it is observed that political and social as well as technological conditions are in support of the business firm. Economic conditions of the nation are not good and this will surely affect revenue and profit of Oyo. Further, corona virus will certainly affect tourism industry which will lead to loss in Oyo business. Oyo has sufficient IT and human resource in its business which are valuable, but not rare and are easy to imitate. Oyo must further expand its business in the international market because it has sufficient resources in its business. By doing so it can easily tap the opportunities that are available in the international market.
Executive summary
There are a number of components of the business environment and all of them have an impact on HUL. It is identified that ruling Government of India is preparing a business friendly policy. Socially, people of India no longer remain money saver and due to this reason, in future demand for FMCG products will increase. HUL has a good R&D team and it develops innovative products. The economic environment is the factor that severely affects business performance. Firm distribution resource is rare and valuable. Financial resources are valuable to the firm. It is hard to imitate HUL product portfolio. HUL must expand its business in international market considering strength.
Executive summary
HCL is the one of the leading Indian company that is operating in the IT sector. Company acquires IBM 7 products. Most of business environment factors are favorable to the company. Political party ruling India is preparing business friendly policy and IT sector is growing at fast pace. India Government is giving full assistance to the firms that are in IT sector. HCL technologically is advanced company and due to this reason on this front also there are ample opportunities available for the firm. More and more time people spend on mobile and internet and due to this reason there is lot of scope for internet marketing. Social environment is also supportive to HCL. Company have huge loyal workforce which have years of experience. Most of IT firms have low retention rate. Thus, it is sort of rare capability firm have and it is difficult to imitate it by rivals. It is concluded that firm must expand its business in the foreign market.
EXECUTIVE SUMMARY
In the present research study it is identified that weak economic conditions of the nation and further due to worldwide Corona Virus disease in the upcoming time period firm will earn less profit in the business. In front of other components of the business environment there is no threat to the business firm. There are multiple valuable resources in the company, but they are easy to imitate and due to this reason firm does not have competitive advantage over rivals. Zomato need to generate more economies of scale in the business so that maximum profit can be gained in the business.
INTRODUCTION
The telecom industry is the one of the fastest growing industry across the globe. In current time period, many technological developments happened in the telecom industry. Some of plausible trends are AI, big data, virtual assistant and RPM. AI is considered as best plausible trend because in comparison to other one it assists firms in better way manage assets and handle infra related issues proactively and provide service without any interruption. In the report, in first section plausible scenarios are explained and in second section justification is given behind selection. In this way, entire research work is carried out.
Plausible scenarios
The telecom industry is the one of the UK fastest growing industry. In the past few years technology development happened at a fast pace in the industry. There are a number of new advanced technologies that firms operating in this industry are using or intend to use. These technologies assist firms to cut down HR cost and become more efficient in the business (Ahmadi, Petrudi and Wang, 2017).
EXECUTIVE SUMMARY
On application of Porter generic strategy model and Bowman model it is identified that Barclays Bank must focus on cost control in its business. In order to earn more profit mentioned bank need to curtail cost in the business. Barclays Bank needs to differentiate itself from rivals. In this regard, Bank can use BI technology in its business. As part of business strategy to be more competitive Barclays bank can use BI for optimizing marketing operations and improving performance of sales force. Out of all these strategic options (performance analytics, marketing) online marketing using BI tool as strategy is selected. This strategy is recommended because by implementing it Barclays Bank can create customers at fast pace in its business which will make it more competitive than before. It is recommended that as part of this strategy Barclays Bank must follow AIDA model in its business and must use BI tool to perform marketing efforts in better way.
INTRODUCTION
The banking industry is the one of the fastest growing industry in the UK. In the present research study, four plausible trends with respect to the banking industry are identified and out of these four one most plausible trends are finding out. Four plausible trends identified are analytics, mobile app, BI and IOT. Out of these three BI is selected. In the first section of the report, all these three plausible trends are discussed. In second section of the report, chosen plausible option is justified and its advantages are discussed. At end of the report, conclusion section is prepared.
Plausible scenarios
In current time period, pressure is seen in every business sector or industry. Due to poor global economic conditions and corona effect business firms are focusing on adoption of advanced technology so that accurate decisions can be taken in the business and cost can be reduced in the same. The banking sector is also facing lots of challenges in its business.
Part 1- Business environment analysis
Introduction to Starbucks and competitive position
Starbucks is the largest coffee chain in the US market and it is known across the globe for preparing high quality of coffee for the customers. Starbucks was established in the year 1971 by three businessmen to sell high quality coffee beans in the market. In the year 1981 Howard Schultz decides to develop a strong company and expand the coffee business under name Starbucks. The mentioned company focused on consumer habits and accordingly serves coffee too them. This is the reason behind the company huge business success. Specialty coffee covers 50% of Starbucks revenue and 30% of total cups consumed on mentioned company premises. Currently, the company has more than 28000 stores across the globe. There are multiple products that company offered to the customers in its premises like varied variants of coffee, soft drinks, snacks and a few variants of Tea. This reflects that firm by considering multiple sorts of people is maintain its product portfolio (Garthwaite and et.al., 2017).
INTRODUCTION
Aldi is the German retail company that is operating in multiple nations of the world. In the present research study, deep research on the firm is done. In the research report, reasons due to which Aldi intend to do international expansion are explained in detail. In this regard, the economic factor, competition and profit factor in respect to Aldi are analyzed deeply. Apart from this, in the report possible strategic choices that are available to the company are also explained in detail (Kurnia, and et.al., 2015). By using Porter diamond model strategic choice of Nigeria and India is evaluated in a proper manner. India is selected as a strategic choice considering multiple factors and then its business environment analysis is done. Apart from this, probable marketing mix is also developed. Market entry options are explained in the report and the best one is selected for the Aldi. Further, organizational and managerial problem is also explained and solutions are recommended. In this way, entire research work is carried out.
Part 1 – Starbucks Business Report
Introduction to Starbucks and its competitive position
Starbucks is one of the American coffee and a leading coffee house chain that have over 30,000 locations in different parts of the world (Profile of Starbucks, 2018). It is one of the leading brands in terms of providing quality of coffee that is made on lighter toast. In addition, the business used advanced technological machines to deliver quick services to millions of customers (Schultz, 2012). It products mainly include hot and cold beverages, tea products, juices, snacks and other evening drinks such as beer, wines, etc (About Starbucks, 2018).
In terms of competitive advantage it is leading in terms of providing quality services and offering differentiated products. In addition, it aims to deliver effective customer experience through the well designed stores with offering good ambience and support of well trained staff. Starbucks operate with estimated revenue of $25 billion in 2018 (Profile of Starbucks, 2018). Also, it has support of around 291,000 employees. It also markets its products and licenses its trademarks through portfolio brands such as Teavana, Best coffee, Starbucks, etc. This has led to enhance the brand value in the current competitive market (Elliott, 2014).
EXECUTIVE SUMMARY
Starbucks case is analyzed in the current report in respect to its failure in the Australia market. There were number of reasons behind failure of the firm like high price, poor quality, not changing product line according to taste of the people, inexperience staff. Difference in culture of US and AU was another main reason behind failure of the firm in the AU market.
INTRODUCTION
Case study of Starbucks is taken into account which failed into the Australia. The firm failed to make available product according to a value system, culture and taste of the people and due to this reason face heavy loss in Australia. Starbucks is a US based company and it failed in overseas market and due to this reason case study considered for MASB module. Main issues identified in the case study are that firm believes that it is US based brand and due to this reason will easily get acceptance in AU. The firm failed to do accurate market research follow the same business model in AU which it follows in the US. Starbucks does not take into consideration that there is already well developed café culture in AU and the industry is at saturation stage. Firm underestimates loyalty of people towards local brand. This research study will assist in understanding role that any nation, culture play in making a product successful or failed in the overseas market.
Starbucks is the leading profile that is serving quality coffee and other snacks premium prices. The business was founded in year 1971 and with observing ups and downs the business is on the competitive position with having more than 28,000 stores in worldwide locations.
The business environment has a profound impact on the company's business operations and whether the firm will get success or become failed on the domestic or international market is determined by it. The majority of external factors are creating opportunity for Infosys. People in India, become tech savvy and company have a strong patent portfolio as well technological infrastructure.
GameStop is the one of the well-known retail players in the market and it’s known for offering video games in digital and physical CD’s. Now days, firms can distribute their video games online and due to this reason they directly sale their video game to the customers. Microsoft and Sony are using the direct contact customer model in their business which creates threat for the GameStop.
SUPPLY CHAIN MANAGEMENT
Introduction:
Balfour Beatty is one of the UK largest company engaged in infra and construction business. In the present research study porter value chain analysis is done and comments are made on it. Further, it is identified whether firm need to outsource or in-source tasks in its business.
Porter value chain analysis: Porter value chain model basically is a framework which encompasses activities right from purchase of raw material to manufacturing of goods and their transportation to the market. In the model activities can be classified into two parts, namely primary activities and support activities (Van Leeuwen. and Mohnen, 2017).
Introduction
The global supply chain is being considered as when any company purchase the goods and services from the overseas market. This includes people, process; resources that are required to handle the distribution of raw materials to achieve the finish good that is provided the customers.
Mechanics of Porters value chain
The generic value chain model is the framework that represents the activities that generally follow the interdependent structure that is concerned with acquisition of raw material through the final production of goods or services to the suitable clients. The value chain generally include managing primary activities that include inbound logistics, operations, inbound operations, marketing, sales and service (Prajogo et.al, 2016).
TOURISM AND HOSPITALITY INDUSTRY
In many nations like Maldives tourism cover a large portion of the GDP and it is assumed that tourism assist these nations to grow economically. On the other hand, tourism also leads to bearing of heavy cost by the Government. Thus, often debate happened, whether the economic cost otherwise the economic benefit of tourism. In the present research study, the economic cost and benefits of tourism are explained in detail. It is proved that cost surpassed benefits. At end, conclusion and recommendation section is prepared.
READ MOREIn many nations like Maldives tourism cover a large portion of the GDP and it is assumed that tourism assist these nations to grow economically. On the other hand, tourism also leads to bearing of heavy cost by the Government. Thus, often debate happened, whether the economic cost otherwise the economic benefit of tourism. In the present research study, the economic cost and benefits of tourism are explained in detail. It is proved that cost surpassed benefits. At end, conclusion and recommendation section is prepared.
