+ 44 20 8144 3706Introduction:
Current essay is based on summarising the arguments that are made in the presentation. The presentation is all about the sustainable practices of KFC and its link with the stakeholders. KFC is one of the international fast food chains that is specialised in fried chicken. The business has more than 14,000 and has key objectives of serving the fresh and best taste to the customers. Currently KFC is serving more than 12 million customers and has obtained a possible growth in terms of market share and profits. The essay covers specific arguments that are covered in the presentation with application of theories.
Discussion:
The argument made in the group presentation: The presentation argues about sustainable goals and its impact on business growth and future. Business sustainability is concerned with managing social, economical and ethical practices of the organization. Presentation relies on the argument that sustainability is one of the powerful tools for creating interest of the stakeholders of the business and also attaining business profits. Presentation shows the clear roles of KFC towards following legal, ethical, social and philanthropic. The success of the KFC depends upon maintaining positive and transparent relationships with the stakeholders of the business (Sustainable report of KFC, 2017). KFC have clear and transparent responsibilities that are considered with operating business in legal terms by following all the key regulations designed by the government. Also in terms of legal operations clear taxation policies and changes in economic conditions are considered to have fair working practices. Thus, it shapes the reputation of the business and creates the chain of customers that directly impact on the business profits (Crane et.al. 2019). Besides, KFC have clear follow of the international labour standards for fair recruitment and effective management of the organisational culture.
Conclusions:
From the overall arguments in the presentation, it can be concluded that KFC have clear responsibilities that is the reason behind current success of the business. KFC is one of the international brands that have positive and renowned position in the market. It can be suggested that KFC should follow the Carroll Pyramid seriously and taking action in such areas will lead to achieve future development. Moreover, KFC have stronger actions towards satisfaction stakeholders. This is required to be maintained as it would lead KFC to be market leader in terms of its CSR activities and that would lead to sustainable growth against competitions.
References
Books and Journals
Balakrishnan, M.S., 2013. Perspectives: corporate community engagement and empowerment. Management Review, 4(4), pp.497-505.
Carroll, A.B., 2016. Carroll’s pyramid of CSR: taking another look. International journal of corporate social responsibility, 1(1), p.3.
Coombs, W.T. and Holladay, S.J., 2011. Managing corporate social responsibility: A communication approach. John Wiley & Sons.
Crane, A., Matten, D. and Spence, L. eds., 2019. Corporate social responsibility: Readings and cases in a global context. Routledge.
Crane, A., Matten, D. and Spence, L.J., 2013. Corporate social responsibility in a global context. Chapter in: Crane, A., Matten, D., and Spence, LJ,’Corporate Social Responsibility: Readings and Cases in a Global Context, 2, pp.3-26.
Deng, X. and Xu, Y., 2017. Consumers’ responses to corporate social responsibility initiatives: The mediating role of consumer–company identification. Journal of Business Ethics, 142(3), pp.515-526.
Gupta, A.D., 2014. Corporate social responsibility. In Business Ethics (pp. 161-188). Springer, New Delhi.
Harrison, J.S. and Wicks, A.C., 2013. Stakeholder theory, value, and firm performance. Business ethics quarterly, 23(1), pp.97-124.
Homburg, C., Stierl, M. and Bornemann, T., 2013. Corporate social responsibility in business-to-business markets: How organizational customers account for supplier corporate social responsibility engagement. Journal of Marketing, 77(6), pp.54-72.
Kim, E. and Ham, S., 2016. Restaurants’ disclosure of nutritional information as a corporate social responsibility initiative: Customers’ attitudinal and behavioral responses. International Journal of Hospitality Management, 55, pp.96-106.
Morgan, C.J., Dominick, S.R., Widmar, N.J.O., Yeager, E.A. and Croney, C.C., 2016. Perceptions of corporate social responsibility of prominent fast food establishments by university students. Journal of Food Distribution Research, 47(856-2016-58233), pp.18-31.
Nalband, N.A. and Kelabi, S.A., 2014. Redesigning Carroll’s CSR pyramid model. Journal of Advanced Management Science, 2(3).
Sen, S., Du, S. and Bhattacharya, C.B., 2014. Building brand relationships through corporate social responsibility. In Handbook of brand relationships (pp. 217-233). Routledge.
Online
Gem C, 2014 [online] [Accessed through] <https://www.kdramastars.com/articles/50708/20141106/kfc-corporate-social-responsibility.htm> [Accessed on 16th December, 2019]
Sustainable report of KFC, 2017 [online] [Accessed through] <http://citizenship.yum.com/pdf/Yum-2017-Global-Citizenship-Sustainability-Report.pdf> [Accessed on 16th December, 2019]
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