+ 44 20 8144 37061) What is/are the topics, or the main question it proposes to answer? What are the key points or keywords?
Xiaomi is the Chinese Smartphone maker that achieves huge success in the Indian Smartphone market. The main question that considered research study intends to answer is that “What are the reasons behind the huge success of the Xiaomi in the Indian market?” In this regard, analysis of Xiaomi business operations is done in the relevant research study. Topics that are included are business strategies of the Xiaomi, marketing mix model that Xiaomi followed in its business, challenges faced by Xiaomi in India as well as SWOT of Xiaomi (Atherton, and Newman, 2017). By doing a deep review of these topics in the research study it is identified that how in just three years time period Xiaomi market share elevate from 3% to 33%. In the research study focus is also made in style of promoting product in the best and cheapest way. Thus, research study is quite interesting. Keywords are strategy, competition, Smartphone, product quality.
2) Why does the author think the question(s) is important? What words do the author/s use to convey that the subject is important?
Author thinks that the question is important because Indian Smartphone market is very large and already there were already established players like Samsung etc in the Indian market. In India Xiaomi enter in the year 2014 and in the year 2015 its market share was only 3%, then its market share jumped to the 23.5% in the Q3 in the year 2017. Such a higher plunge in the competitive market is very surprising (Thapa, 2019). Thus, the author feels that it’s become very important to identify reasons due to which Xiaomi achieve such a huge success in the Indian market. Words that author use to convey that subject is important is business strategies, competitiveness, marketing mix model, challenges, SWOT, competition, profit and revenue values, shipments, sales, revenue, strategy, technology, marketing, brand awareness.
References:
Atherton, A. and Newman, A., 2017. Entrepreneurship in China: The emergence of the private sector. Routledge.
Thapa, M., 2019. The Growing Popularity of Chinese Smartphones in the Nepalese Market.
Keane, M. and Yu, H., 2019. Communication, Culture, and Governance in Asia| A Digital Empire in the Making: China’s Outbound Digital Platforms. International Journal of Communication, 13, p.18.
Seo, H., 2019. Platform rules: a case study of Samsung’s failure in the smartphone platform industry (Doctoral dissertation).
Gamba, J., and et.al., 2020. May. An analysis of pre-installed android software. In 2020 IEEE Symposium on Security and Privacy (SP) (pp. 1039-1055). IEEE.
Piercy, N.F., 2016. Market-led strategic change: Transforming the process of going to market. Taylor & Francis.
Tabassum, R. and Ahmed, S., 2020. Xiaomi invades the smartphone market in India. DECISION, pp.1-14.
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