+ 44 20 8144 3706Introduction:
Morrison is the one of the UK largest retail chains and it is operating in the UK at large scale. In the present research study, an overview of the Morrison is given and this along with its structure and objectives are also given. In the second part of the report, SWOT, PESTLE and Porter five forces is also explained in the detail (Ansah, and et.al., 2016). Apart from this, varied knowledge management, information systems are explained and most suitable one is selected for the Morrison. BI system is selected for the Morrison and its benefits are explained in detail in the report. At end, conclusion section is prepared in the report.
Organization Overview:
Corporate objectives of the Morrison
The main objective of the Morrison is to remain competitive in the market and make available quality products to the people at affordable prices. To make available product at an affordable price to the person firm is making the purchase of the products in bulk from the suppliers (Martínez, Galván, and Alam, 2017). Hence, firm passes low cost of purchase benefits to the customers and offer them product at very low price at its retail stores.
• To achieve average order of 2, 70,000 each week of the month.
• To achieve average order size of £110.
• To create customers base in the business equal to of 7, 70,000.
• To elevate profit level by 10% relative to previous year by controlling cost in the business.
Report objectives
Report objectives are given below.
• To develop broad understanding of the KMIS tools.
• To understand ways in which specific tool like BI can make firm competitive in its business.
• To identify ways in which specific tool can assist Morrison to reach its objectives.
Business Overview:
Morrison is the fourth largest supermarket chain in the UK. Mentioned firm is headquartered in the Bradford, West Yorkshire, England. First position in terms of the market share is occupied by Tesco, Second by Sainsbury and third by ASDA. Hence, major rivals of the Morrison are Tesco, Sainsbury, ASDA. Morrison offers a wide range of the product in its business like meat, bakery products and fruits as well as vegetables. In the present time period Morrison has strong presence in the UK with total 494 stores (von Bonsdorff, and et.al., 2015). Morrison also provides online food delivery services to the customers. It also has varied subsidiaries namely Bos Brothers Fruit and Vegetables B.V., Erith Pier Company Limited etc. To consistently achieve weekly target and average basket value and to develop a loyal customer base Morrison consistently is offering products at affordable price at its premises. Moreover, the firm now focusing on offering more varieties of the product of good quality to the people in its business.
Conclusion:
On the basis of the above discussion, it is concluded that Morrison has strong presence in the UK, but varied business environment factors like political, economical, social create a lot of challenges for the firm. Morrison needs to develop a KMIS system in its business and in this regard it can develop BI related infra in its business. Development of BI will assist firms to identify its weak points and by formulating strategy firm will be able to convert its weakness into the strength. BI tool will also lead to creation and sharing of knowledge and experience at the workplace. This will lead to improvement in the business performance.
References:
Books and Journals:
Ansah, E. K. and et.al., 2016. Changes in the availability and affordability of subsidised artemisinin combination therapy in the private drug retail sector in rural Ghana: before and after the introduction of the AMFm subsidy. International health. 1-6.
Burgoine, T. and et.al., 2018. Examining the interaction of fast-food outlet exposure and income on diet and obesity: evidence from 51,361 UK Biobank participants. International Journal of Behavioral Nutrition and Physical Activity. 15(1). 71.
Dai, X. and et.al., 2017. Bridge the Gap of Codification and Personalization Strategies: Gain and Lost of Knowledge Management of Postgraduate Student Project Meetings. In KMIS . 247-254.
Fischer, L. H.. and Pries-Heje, L., 2015. The Misfits in Knowledge Work. In KMIS . 436-443.
Gbadamosi, G. and et.al., 2015. Employability and students’ part‐time work in the UK: does self‐efficacy and career aspiration matter?. British Educational Research Journal. 41(6). 1086-1107.
Ikeler, P. 2019. Precarity’s prospect: Contingent control and union renewal in the retail sector. Critical Sociology. 45(4-5). 501-516.
Ioannidou, M.. and Mantzari, D. 2019. The UK Domestic Gas Electricity (Tariff Cap) Act: Re‐regulating the Retail Energy Market. The Modern Law Review. 82(3). 488-507.
Lea, R. 2020. The coronavirus crisis: recovering retail sales and rocketing public sector borrowing. Arbuthnot Banking Group. 27.
Martínez, A. B., Galván, R. S.. and Alam, S. 2017. Financial Analysis of Retail Business Organization: A Case of Wal-Mart Stores, Inc. Nile Journal of Business and Economics. 3(5). 67-89.
Mendes, J. P., 2016. Model-based Strategic Knowledge Elicitation. In KMIS.. 228-234.
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